Party-goers used the specially developed Martell Light Up app to officially light up the night and launch the Martell NCF. The night was filled with sensorial performances, completed with an adrenaline-fueled female DJ battle featuring DJ Pennie, DJ Nikki, DJ, DJ Bluwie, Cassie D (Indonesia), DJ Wie (Korea), DJ MissFlorie (Philippines) and DJ Sfefanya Morgan (Indo/US). Guests were also served seven different cocktails, each crafted to bring out the smooth cognac with fresh and fruity notes.
Tasting Notes & Serving Ritual
Martell NCF is smooth with fresh and fruity notes. It can be served on its own, with a mixer (e.g. soda water) or a dash of freshly squeezed orange juice with ice. It offers a refreshing new option for men and women - an easy signature drink.
The development of Martell NCF is a global breakthrough as it is the first time a cognac house is using the Non Chill-Filtered technique to create a cognac revolution.