Launched last month, Tiger Beer's latest music and art platform, Tiger Jams, called upon undiscovered, unsigned musical talents to submit a sample original track from them at www.tigerjams.com. The initiative further expanded its search to 3 talent recruitment drives at Laundry Bar, Merdekarya and Menu-script.
The large pool of talents acquired provided a significant yet worthy challenge for the initiative's esteemed panel of curators to shortlist it down to 10 of Malaysia's finest undiscovered musicians.
"As an artist, I can understand how hard new talents strive to gain recognition. The music industry today is getting more competitive as the pool of untapped talents gets larger. Asia needs more platform like Tiger Jams to help these undiscovered artists to be discovered and provide them the career nudge they've always dreamt about."
The 10 finalists will be featured on the website where fans can vote them into the top 3. The selected 3 Malaysian acts will be awarded RM15,000 each to fund their musical ambitions. They will then be paired with acclaimed Asian acts: Singaporean pop band The Sam Willows, Hong Kong's punk pop band ToNick or Malaysia's very own Darren Ashley as well as 3 established visual artists: Donald Abraham Kenji Chai and Flex to produce an original Tiger Jams track and music video each. They will also get to host a gig each. And prior to the big event, a mystery international band will personally handpick one to collaborate on a remix that will be performed at the finale.
"We hope Asia sees that if given a chance to shine, these artists could do as well as international acts. What they need is the opportunity and we've made the first move. Now it's time for the people to take it further by voting and bringing these emerging talents closer to a chance at being in the limelight."