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Friday, February 26, 2016

HAVAL M4 Elite Soft Launch

This morning of 26th Februrary 2016, GO Auto, the exclusive distributor and manufacturer for Great WAll Motors and HAVAL vehicles for ASEAN announce the launching of the HAVAL M4 Elite at the soft launch ceremony. On this momentous event, they also announced that Great Wall Motors (GWM for short) Malaysia will henceforth be known as HAVAL Malaysia in keeping up with GWM's global transformation.

Best known for their top selling SUV brand in China, the HAVAL brand has now been at the top in China for 11 consecutive years. Their main target for the Malaysian consumer market would be those that are pursuing their first vehicle. The HAVAL M4 is powered by a 1.5 liter VVT MPI four-cylinder engine with 78kw/105hp @ 6000rpm.


With the release of the ELITE category, the HAVAL M4 has been given a make-over exercise. This is inclusive of the new styled projector headlights and a new front grille that features a hexagonal mesh design for a sharper look. This makes the HAVAL M4 ELITE look more modern and suits better with the urban target audience.

GO Auto is targeting to sell 1,500 of the ELITE units this year (on the domestic market) and is offering a 7-year warranty with unlimited mileage. There will also be a 3-day launch promotion (26-28 Feb) where buyers will enjoy insurance rebate or service voucher of up to 25,000km.


With their set target of 1,500 units to sell, HAVAL seems optimistic in their outlook over the years ahead with a string of new models to come. One of which will be the HAVAL H2, a C-segment SUV that will launched in the 2nd quarter of 2016.


According to Mr. Ahmad Azam Dato' Sulaiman, CEO of GO Auto, "We are very confident that 2016 will be a much better year, a new turning point for HAVAL."


HAVAL Malaysia will also be the official car for the Futsal Kindness cup 2016 which involves children from orphanages across Malaysia competing in a futsal tournament.


During the event, the mock-up key was presented to Noriduan Abd Rahman, the President of Kindness Malaysia by GO Auto Executive Director Dato' SM Azli Tan Sri SM Nasimuddin Kamal.


With regards to the price on all HAVAL M4 models, click on the picture below to enlarge:

For further information about HAVAL Malaysia, visit their website at http://www.haval.my/ or their Facebook page at https://www.facebook.com/greatwallmy.

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