Sunday, November 16, 2014

Underground Société, Bandar Sunway Media Preview

Before opening it's doors, Underground Société which is located at Bandar Sunway had a launch event to show the media a little sneak peek on how Underground Société is going to be.
Founded by the siblings Choong Kar Wai and Choong Kar Heng, they were also the team that have created CoffeeSociété and Garage 51.

Unlike what Garage 51 is gonna be, Underground Société will also be a cafe that push the boundaries on what a typical cafe sells and hence they have alcohol served as well.
For a person who just wanna chill and relax with a beer at a nice atmosphere and not having a too noisy atmosphere like clubs, a cafe might just be the ideal thing instead of a bar. Hence the presence of Underground Société.
During the day of the preview, the signage at the store front is still not up yet and it was merely a black building that kinda looks dodgy and club like. LOL. But of course, it's woody decor had a more cafe welcoming appeal to it and exudes warmth and cosiness.

Underground Société's main feature will be it's cold-brewed coffee-on-tap that dispenses a refreshingly smooth, fragrant and iced-cold signature blend of coffee.
Ya, it does look very much like stout and has it's similarity in taste with the exception of the bubbles flowing downwards instead of up but I assure you, it's coffee. XD

Underground Société also offers its customers the opportunity to experiment with their favorite cup of coffee by transforming it into a unique drink, such as espresso mixed with liquors or latte with a shot of Bailey's or Kahlua, in other words, an Irish coffee.

During the launch, there were pretty canapes served to satiate our little cravings for food.
Course these things that were consumed aren't exactly things that will be sold at Underground Société but rather, dishes such as these will be:
The picture above is a Fried Egg (you can have it scrambled if you want) with US Tenderloin Minute Steak, Mushroom Casserole & Thin Sliced Onion Ring on Underground Bun with a suggested retail price of RM24 and is available on it's Brunch/Lunch menu.

On business lunches, Underground Société carries out from Mondays to Fridays where the lunches will come with a complimentary cup of coffee or a glass of wine. There will also be special daily promotions from 6pm - 9pm for their After Six menu which offers a refined selection of dishes.

Here's one of the dishes from the After Six menu:
It's a Grilled Salmon with Gratin Potato, Roasted Pumpkin, Beetroot, Asparagus and Hollandaise sauce spread on top of it with a suggested price of RM36.

This too is an item on the After Six menu:
A Grilled New Zealand Lamb Rack with Mint Crust, Gratin Potato, Beetroot, Asparagus, Broccoli and Au Jus. With these kind of items on the menu, it looks like the cafe is also looking into a fine dining type of dish to serve. Interesting concept.

Speaking to the media, co-founder of Underground Société states,"When we were planning to introduce a new cafe, we looked at what Malaysia was missing and decided to create something that is completely unique. Underground Société is in line with our aim to remain a game-changer by not conforming to cafe standards, trends and hypes."
Brother and co-founder, Choong Kar Heng, added,"Our utmost focus is on hospitality, quality of coffee and consistency of our food. Coffee is a life-long lesson and we are dedicated to continue to shape and grow the cafe scene in Malaysia."

Underground Société will be opened for business starting tomorrow, 17-Nov-2014.
It's location address is:
No. 68, Jalan PJS 11/7, Bandar Sunway, Petaling Jaya.

Opening Hours:
Daily, 11am-2am.