Friday, November 14, 2014

Are You Creative Enough for #WhatsRefreshing?

A new campaign on Tiger Radler has came up and it's calling all creative and artistic talents for their creativity!

The campaign called #WhatsRefreshing is developed by an aspiring photographer and filmmaker called Melissa Toh, it's making an effort to bring together the creative minds of young, aspiring local talents through their photos and videos submission.
“I’ve lived in Australia and America, and have captured—through my lenses—the wondrous beauty those countries have to offer. The experience of living abroad has opened my eyes to seeing the world differently and I’m interested in Malaysians’ point-of-view on things,” said Toh, a RMIT University and New York Film Academy graduate.

Tai See Wai, Marketing Manager of Tiger Beer said: “We are more than delighted to support Melissa with her experimental initiative. We at Tiger Beer always encourage upcoming local talents, and we hope more creative talents will emerge through this collaboration and #WhatsRefreshing campaign.”

In order to participate, photos and/or 15-seconds videos for the #WhatsRefreshing campaign can be submitted today until November 28 at The theme of it should be a story that tells the observers of what is refreshing from the participant's point of view. The best of the bests that are selected will then be edited into a 2-minute video by Melissa Toh and shared on the official website.
A total of 5 shortlisted participants will each receive a special edition Tiger Radler t-shirt and 2 tickets to the exclusive Pop-up Party by Tiger Radler in December.

For more information, or a sample video of #WhatsRefreshing, simply log on to