Saturday, October 04, 2014

GAB Oktoberfest 2014 Media Launch

Does size really matter? Is big better? These were the hints that were dropped before GAB's Oktoberfest 2014 took place. During the media launch at the brewery's tavern, it unveiled Malaysia's Biggest Mug with the replica of the company's renowned Oktoberfest 2014 promotional mug standing at 2.6m tall and 1.72m wide!
Hans Essaadi, managing director of GAB said,"Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records."
The mug is made out of fire glass and is actually one that can hold liquid!

There will also be a "Guess the Litre" challenge where the top 5 participants who gets the correct or the closest estimated volume of liquid the receptacle can hold will win a one year's supply of Tiger Beer!
The giant mug which is Malaysia's Biggest Mug will be traveling across Malaysia to the following locations on the following dates:

·       Oct 2: Festival Walk, Ipoh
·       Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
·       Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
·       Oct 16: Desa Sri Hartamas
·       Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
·       Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

During the festivity that day, there were loads of other activities as well besides chugging beer. LOL
This is a sneak preview of what's in store throughout the month of October with GAB's Oktoberfest.
There were things like this beer barrel/keg race thing:
This slide the mug to the 3 thing:
Darts (illustration not shown), Oompah band:
Magic trick entertainment...thing:
Chicken Dance:
And of course, the pretty girls in Dirndl outfits:
If you would like a GAB Oktoberfest mug (the normal one. Not the gigantic version) you just need to buy four pints or two just or two buckets or a tower of any of the participating brands, Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin Ichiban, Smirnoff, Strongbow, Paulaner during the Oktoberfest period and you'll be able to get one.

For more of GAB's Oktoberfest activities, log on to their Facebook page at