Sunday, September 21, 2014

Tiger Uncages Bold New Campaign Showcasing Asian Talents

Ever since the inception of Tiger Beer in 1932, it has successfully expanded its footprints beyond Asia and is proud to present its Asian roots by showcasing Asian talents to the world featuring short films on those talents on their personalities.

The campaign will feature female Chinese tattooist, Joey Pang, a make-up artist turned coveted tattooist, Thai-American stuntman Charlie Ruedpokanon, who studied business management but is now a Shaolin-trained stuntman and Singaporean filmmaker, Anthony Chen, whose films broke Asian conventions. The Tiger Beer's Uncage campaign will tell their story on how they forged their own paths, breaking free from the norm.

Bruce Dallas, Marketing Director of Guinness Anchor Berhad (GAB) said, "As an iconic beer brand created in Asia, Tiger aspires to spark a change among young Asians. We see great potential emerging from this region and through UNCAGE hope to inspire young talents to follow their dreams.

This campaign also strives to encourage and drive young talented adults to realize their potential instead of always following down the path of what society or family expectation wants them to conform to - taking the safe, well-trodden path. Whether it be breaking away from the daily 9-5 grind, the paper chase for higher education or other routined and normal routes, the Uncage campaign wants them to break free of this mold, overcoming the odds and naysayers and their own hesitance and to be successful in fulfilling their potential.

As a part of this launch, there are 2 simple contests created for fans. One is where the consumers stand a chance to win an exclusive paid trip to Hong Kong for a freehand tattoo by Tattoo Temple founder, Joey Pang by watching the Tiger Uncage videos at and answer 3 simple questions. Another is a photo contest where fans stand a chance to win exclusive Uncage merchandise.

For more on this campaign, visit