Thursday, September 18, 2014

Live in Levi's Campaign Launch

During the dates of 9 Sept to 14 Sept, 2014, Levi's launched their Live in Levi's campaign at the prominent Kuala Lumpur landmark, Suria KLCC.
Smack dabbed in the middle of the concourse area, curious onlookers looks on as more and more people trickle in to the event area. There were many local personalities that had join forces to bring this new campaign to life such as Dato' Sheila Majid and daughter, rap artiste Kayda, iconic photographer Chuan Looi as well as social activist Datin Paduka Marina Mahathir.

The decor of the area and interior fixtures were all entirely used from discarded materials and sustainable goods from the eco-friendly art house, Biji Biji. Also, renowned fashion designer, Hatta Dolmat, puts his own spin on 3 Levi's Women's Trucker Jackets with customized Swarovski crystals.
The proceeds from these will go to the National Autism Society of Malaysia (NASOM).

Anyway, with the much mingling from guests and the busy purchase from the racks
The event later started off with a few speeches and then a fashion showcase that highlights the Levi's 511 Slim jeans for men, the Levi's Revel jeans for women, also the reimagined iconic products like the 501 jeans, western shirt and Trucker jackets being featured.
Customers who purchased during the celebration got to choose between customized embroidery or a set of four iron-on patches, specially designed by illustrator, Najib Art:Tech and tattoo artist, Lynda Chean.

Along the lines of self-expression and defining products that embody individualism, photographer Vincent Paul Yong, Blogger Joyce Wong, singer-songwriter, Bil Musa and indie rock outfits, Kyoto Protocol and Oh Chentaku shared stories and personal Levi's products for display at select Levi's stores.
The celebration ended off on a high note with Dato' Sheila Majid serenading her adoring fans and guests with 5 of the top hits, Lagenda, Antara Anyer dan Jakarta, Aku Cinta Padamu, Fly Me to the Moon and Sinaran.
Levi's invented the blue jean and Live in Levi's captures what it means to wear them. The campaign shows the contagious joy that comes from living without hesitation. Everyone's Levi's is an accomplice in the story that unfolds as one lives. What's yours?


Happy walker said...

it looks like a good event~ =D

Kelvin -KtheBlogger- Tan said...

Loved the event!

foongpc said...

Levi's is nice, but nowadays I prefer Uniqlo :)

Kelvin -KtheBlogger- Tan said...

LOL. But I find Uniqlo's design not that nice. Levi's looks awesome.