Monday, September 01, 2014

Guinness Amplify: Music Made of More

In an exclusive media briefing that's held at this place:
Laundry Bar at The Curve, PJ, Guinness Amplify: Music Made of More was revealed. The Guinness Amplify is a brand new light in celebrating musicians to showcase their talent alongside international stars. It's a new music platform where it's about recognizing and celebrating musicians who are 'Made of More' - those talented, dedicated and passionate acts who have put in countless hours of effort for the love of creating music.
In a span of 6 weeks upcoming, Guinness Amplify: Music Made of More will be featuring 6 incredible live shows across Peninsular Malaysia with details of a special grand finale show featuring an international star soon to be revealed. Admission to the 6 live shows in the Guinness Amplify Live Tour will be free of charge and on a first-come, first-served basis which will also contain special promos on Guinness throughout the night.

The first Guinness Amplify Live Tour will be held on Saturday, September 6th 2014 at The Bee, Publika and it will feature the much-loved US singer-songwriter, Howie Day, known for his smash hits 'Collide' and 'She Says'. Howie Day will be joined on stage by our local bands Kyoto Protocol and Paperplane Pursuit.
Paperplane Pursuit were present with a special live performance during the media launch event that has Darren Ashley from Dash joined in to perform with them as seen in the picture above. Both of these 2 local acts are involved in the campaign.

The rest of the dates and acts to be performing are as follows (Click for a larger picture):
As of now, the finale show acts is still not revealed but it was scheduled to be at KL Live.

“GUINNESS® Amplify: Music Made of More is an expansion of our brand positioning, ‘Made of More’, where we celebrate the talent, dedication and passion of extraordinary musicians. These are musicians who feel so passionate about the music they make, they let nothing stand in their way. They are musicians ‘Made of More’ and we are proud to give them a platform where they can showcase their ability and bring their music to hearts of Malaysians”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
For more info and to see how you can get your hands on those exclusive tickets to the grand finale show, log on to to find out. Join the Guinness Amplify Live tour and be a part of this extraordinary journey through Music Made of More!