Sunday, August 17, 2014

Heineken Cities of the World Launch

Recently, Heineken had launched a global campaign called 'Cities of the World' where it encourages people to get out of their normal routine lives and start exploring more within their own backyard cities.

The 2 month long campaign starts with the introduction to limited Cities edition Heineken bottles and will also involve in digital activities that will aid people to unlock hidden gems around Malaysia.
“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

So that night during the launch with a party, it started us off going through a maze that leads to 4 rooms.

The first one features Bespoked, tailors that are from humble beginnings that brought the traditions of bespoke tailoring from London to Malaysia.
Next, it brought us to a room that features Replacement, a unique boutique salon where you only get to see the new you when your stylist is done!
Further down the maze had us find ourselves in a room that features Paradox Cafe, where guests can step out of their comfort zone and pick up some salsa moves.
And finally, it brought us to the main room where the party was happening there.
Over at the main room, they even had Blink & Goldfish spinning tunes at the DJ decks which most certainly got me in the mood to groove.
Met a lot of my friends all around at the party which initially Duncan was saying why there aren't many familiar faces? We're there early lah, bro. LOL.
Besides him, I had Mistah Fong with me too as my drinking buddy for the night. Rest of the people I saw there includes Jackie and gf, YY, Sandy, Janice, Evelyn and husband, Dennis, Yukiko, Carina and Li Chuen.
Picture taking all around except me. LOL.
Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.

For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out


Happy walker said...

bad bad, bo jio me go ah~~~

(A Growing Teenager Diary)

Kelvin -KtheBlogger- Tan said...

As if you would go. LOL

Tekkaus said...

Good to hangout and....drink and drink and drink. Ha :D

Kelvin -KtheBlogger- Tan said...

It sure is Tekkaus. :)