Recently, Heineken had launched a global campaign called 'Cities of the World' where it encourages people to get out of their normal routine lives and start exploring more within their own backyard cities.
The 2 month long campaign starts with the introduction to limited Cities edition Heineken bottles and will also involve in digital activities that will aid people to unlock hidden gems around Malaysia.
For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.
So that night during the launch with a party, it started us off going through a maze that leads to 4 rooms.
The first one features Bespoked, tailors that are from humble beginnings that brought the traditions of bespoke tailoring from London to Malaysia.
For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.