For the third consecutive year, Heineken once again emerged as the Gold Award winner for the Putra Brand Awards 2014 in the Beverage-Alcoholic category. They then, threw a post party in celebration with this momentous occasion at The Apartment, The Curve.
http://www.ktheblogger.com/2013/05/3-malaysians-wins-vip-trip-to-ibizas.html) and of recent times, the CIMB Classics too bringing the game of golf closer to it's fans. (http://www.ktheblogger.com/2013/11/cimb-classic-celebration-at-heineken.html) Not to mentioned also it's music festival namely Heineken Thirst where last year's edition saw them bringing in David Guetta, Afrojack, W&W and many more. (http://www.ktheblogger.com/2013/12/heineken-thirst-2013.html)
“At Heineken, consumers’ brand experience is our ultimate priority,” said Jessie Chuah, Heineken Malaysia’s Marketing Manager. “Winning gold again is testament that we are continuing on the right track by providing strong and relevant marketing campaigns that are engaging, innovative and progressive.”
With the success of it's campaigns and their latest win at the Putra Brand Awards, it certainly makes Heineken's 150th Anniversary this year a great year.
The iconic beer that started off as a single brewery in Amsterdam 150 years ago has now grown into the world's most international brewer and will continue in bringing the best experience to it's consumers through their constant innovative ideas.