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Sunday, May 04, 2014

Heineken Bags Third Consecutive Gold Putra Brand Awards

For the third consecutive year, Heineken once again emerged as the Gold Award winner for the Putra Brand Awards 2014 in the Beverage-Alcoholic category. They then, threw a post party in celebration with this momentous occasion at The Apartment, The Curve.
Heineken may be best known for their beers but the brand goes beyond just the image of the drink. It has been a long-term partner with the UEFA Champions League (http://www.ktheblogger.com/2013/05/3-malaysians-wins-vip-trip-to-ibizas.html) and of recent times, the CIMB Classics too bringing the game of golf closer to it's fans. (http://www.ktheblogger.com/2013/11/cimb-classic-celebration-at-heineken.html) Not to mentioned also it's music festival namely Heineken Thirst where last year's edition saw them bringing in David Guetta, Afrojack, W&W and many more. (http://www.ktheblogger.com/2013/12/heineken-thirst-2013.html)

“At Heineken, consumers’ brand experience is our ultimate priority,” said Jessie Chuah, Heineken Malaysia’s Marketing Manager. “Winning gold again is testament that we are continuing on the right track by providing strong and relevant marketing campaigns that are engaging, innovative and progressive.”
At the post party, the award winning STR & Club bottle that houses the beverage were served in bucketloads to guests. The design contains a layer of hidden excitement where UV patterns 'light up the night' under black light. Available only at exclusive bars and nightclubs, Heineken creates a premium experience to it's consumer through design.

With the success of it's campaigns and their latest win at the Putra Brand Awards, it certainly makes Heineken's 150th Anniversary this year a great year. 
DJ Xu was on the decks spinning his type of tunes as the night continues with bottles of Heineken galore.

The iconic beer that started off as a single brewery in Amsterdam 150 years ago has now grown into the world's most international brewer and will continue in bringing the best experience to it's consumers through their constant innovative ideas.

2 comments:

Smallnhot Sarah said...

Din know Heineken is so popular ! hahaaha...

Kelvin -KtheBlogger- Tan said...

Well, a lot of people do like drinking Heineken