Sunday, May 25, 2014

BPL Season 2013/2014 Finale Viewing Party by Carlsberg

I'm sure by now you would've known that the BPL 2013/2014 has drawn to a close with Manchester City clenching the championship with their 2-0 victory over West Ham United. That enchanting evening was the evening where Carlsberg made it possible to watch the matches live with a viewing party conducted by them:
That night is where we witnessed 3 of the matches going on at one time. Besides the Manchester City - West Ham United match, there was also the Norwich vs Arsenal matched televised and the main match that we were watching would be the Liverpool vs Newcastle match. Before the start of the match, the KL Kopites, Malaysia's Liverpool fan club warm up their spirits by singing the club's theme song,"You'll Never Walk Alone"
Once the match got under way, all attention were glued to the giant projection screen, mostly fixating on the Liverpool match. It's the first-of-its-kind viewing party having 3 matches simultaneously shown at the same time in HD on the giant screen. Anticipation and hopes ran high as fans watched Liverpool's match at home against Newcastle with the Reds emerging victorious with a 2-1 score, finishing 2nd place in the league overall behind Manchester City.
During the half time break, there were some performances as well where one is the cheerleading act:
And the other is 2 freestylers in football juggling showing their skills:
With that two sheer entertainment ending, the 2nd half of the three football matches battle continued where the attention is again on the screen.

In addition to the exhilarating matches that was watched, Carlsberg gave away extraordinary treats which is in the form of the authentic, limited edition Liverpool and Manchester City jerseys autographed by all the current players of their respective teams.
This was certainly a rare giveaway that will be forever a treasured keepsake for the lucky die-hard fan, thanks to Carlsberg. Spectators also participated in fun, football themed games with authentic BPL merchandise up for grabs , whilst enjoying ice-cold Carlsberg.
Juliet Yap, Marketing Director of Carlsberg Malaysia, said, “Throughout the 2013/2014 season, our involvement in the BPL has enabled us to enhance the viewing experience of football fans and reward them for their love for the sport. With the culmination of the season, Carlsberg’s first of its three years as the BPL’s official beer has drawn to an epic close."
"We are definitely gearing up for an even more remarkable 2014/2015 season and aim to make new and unforgettable memories with Carlsberg and football fans. We are proud to share their passion for Carlsberg and the beautiful game. Now that calls for a Carlsberg!” she continued.

On top of this, there was also the news of Carlsberg's BPL campaign generosity where it enabled 26-year-old Jovi Chen who pledged to create a Carlsberg collage using nothing but selfies of himself with total strangers as part of Carlsberg's Price of Passion contest.
For his successful effort where he had enlisted the help of 250 unsuspecting mall-goers, he won himself a uniquely Carlsberg VIP trip to the UK where he experienced the brand's hospitality at a live BPL match between Arsenal and West Bromwich Albion at the Emirates Stadium.

Keen to find out more about Carlsberg’s involvement in the BPL? Visit for more information.