Monday, May 19, 2014

Be Bold - Show That You Are Made of More with GUINNESS

One of my philosophy in life is that we must live our life to the fullest, enjoy it to the maximum. But of course, we have our responsibilities to bear and bills to pay hence that's where work come in. For the normal fellowmen like myself, the easiest form is of course an office work clocking in a standard working hour. But oftentimes, I do see a lot of people working beyond their normal working time clocking in to finish off their work. That's fine if it's once in a while but when it becomes habitual, I do believe that it's detrimental to oneself. I'm glad that my job affords me flexibility hence facilitating my blogging passion although there's much to do in it and at times it can be daunting with little to no time in rest. So are you bold enough to make the move of leaving work on time? Guinness invites you to do so and enjoy a free pint from it's mobile truck.
"The idea came from an insight that Malaysians typically do not leave work on time and tend to work late most days. Guinness is a brand that inspires-people to make bold choices and this campaign is a reaffirmation of that principle. The decision to leave work on time is just one example of a bold move that our consumers make and it shows that they are truly men and women who are 'Made of More'," said Bruce Dallas Marketing Director of Guinness Anchor Berhad.

On Friday the 9th of May was when I made my move towards Sooka Sentral looking forward to a refreshing pint of Guinness.
At my arrival within the location of the place, it was raining cats and dogs. The meeting point was at Malones Irish Restaurant & Bar but the place there had no shaded route towards the restaurant. Pretty soon, I grew restless awaiting for the rain to stop and headed to the nearest opening of the restaurant and made a brisk walk towards it.
The Made of More truck was in place outside Malones in Sooka Sentral for the entire day, attracting the attention of office workers and passers-by, curious to find out just what would happen at 17:59 - Guinness time. A countdown on the side of the truck, along with the bold slogan,"What Are You Made Of?" piqued the interests of a crowd of onlookers, some of whom assembled as early as mid-afternoon.
The main plot was that at the stroke of 17:59, those present will witness the opening of the Guinness Made of More truck, which is a portable 'pop-up mobile pub' complete with taps dispensing Guinness Draft and the beautiful Guinness brand ambassador girls alight, ready to serve the bold, deserving consumers a cold pint of the world's favorite black brew as their reward for showing they were Made of More and leaving work on time. However, due to the heavy rain, the bar operation has shifted to within the confines of Malones at their veranda.
This ensures that the bold ones get rewarded with a cold one nonetheless. Despite the rain, the turnout was impressive and many had a merry time having a cup of Guinness in their hands.
Guinness was first brewed in 1759 and is the world's favorite stout that has a rich and enduring heritage. The iconic black brew is currently sold in 151 countries where over 85% share of the stout market in Malaysia belongs to Guinness.