Tuesday, April 15, 2014

The Rising of Kirin Ichiban

Kirin Ichiban is now one of the beers in GAB's (Guinness Anchor Berhad) portfolio!
If you're unfamiliar with Kirin Ichiban, it is Japan's no. 1 100% Malt beer and is a premium quality beer that uses the innovative "First Press" brewing method or 'Ichiban Shibori' as it is known in Japan.
The "First Press" method is a brewing process that uses only the first pressed malt liquid, the clearest and purest strain of the malt. So only the finest ingredients are used in this process, exuding a crisper, richer and purer taste.
The momentous occasion was held with a Japanese-themed Cultural Festival type of event where it was officiated by Japan's Ambassador to Malaysia, His Excellency Makio Miyagawa. Yatai food stalls were setup where as you enter the hall, you'll have some Japanese cuisine for you to take to go with the Kirin Ichiban beer.

These included some Japanese Skewers:
Some Sushi:
Some nice, delicious, fresh Sashimi:
And some desserts, Mochi and Green Tea Cheesecake:
During the celebration, Bruce Dallas, GAB's Marketing Director, shared that the company is pleased to be able to add Kirin Ichiban into the brewer's portfolio as it further enhances the company's offering to Malaysian consumers.
Hans Essaadi, Managing Director of GAB, gave an opening speech prior to Bruce:
His Excellency, Makio Miyagawa, also said a few words on the super-premium beer at the event:
"I am delighted that a great product like Kirin Ichiban has been added to the portfolio of GAB, the leading brewer in Malaysia. This will provide further opportunity for Japanese culture to be showcased in Malaysia, particularly by generating further appreciation for Japanese food and drinks amongst Malaysians."
By the way, Kirin is a mythical creature that is half dragon, half deer with a tail of an ox, a symbol of wellbeing that symbolizes happiness.
Other features of the event include some dance performances:
Kirin Ichiban is GAB's first Japanese product in its portfolio and it is the company's first new brand in five years. With its addition, GAB plans to increase the distribution network of the 100% Malt, First Press beer giving consumers greater accessibility to the product. The company will also be bringing world class innovative engagements for consumers to experience and enjoy Kirin Ichiban.