Monday, March 24, 2014

Win A Trip To The 2014 FIFA World Cup Brazil With Budweiser

This year, the 2014 FIFA World Cup will be happening in Brazil and Budweiser being the official beer sponsor will be sending 2 lucky Malaysian winners to watch the 2014 FIFA World Cup Semi-Final live in Sao Paulo, Brazil later this July. Being the sole distributor of Budweiser Beer here in Malaysia, Luen Heng F&B Sdn Bhd revealed it's brand marketing campaign themed Rise As One.

In conjunction with the international football tournament, Budweiser has designed a holistic creative platform under the Rise As One thematic campaign, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the world.

"The FIFA World Cup offers a strong and relevant global platform through the connection with passionate football fans around the world. We're looking forward to the opportunities throughout the tournament to bring the excitement of the beautiful game to fans in Malaysia and to connect the Budweiser brand with even more consumers locally. We believe that the sport of football and its passionate global fan base are a perfect match with Budweiser. It will be such a strong attraction because we are not only offering a once in a lifetime experience to 2 lucky Malaysian grand prize winners to watch the 2014 world cup semi-finals live in Sao Pauto, Brazil but also giving out many exclusive Budweiser World Cup merchandises to reward our consumers," said Kenneth Soh, General Manager of Luen Heng F&B Sdn Bhd.
To participate in the "Win A Trip to the 2014 FIFA World Cup Brazil contest:
1) Purchase 2 bottles or cans of Budweiser beer from any of the participating outlets in Malaysia.
2) Fill in the contest entry form and answer a simple question. (Forms downloadable at
3) Attach the original copy of the receipt and drop the contest form into boxes allocated at key outlets or mail it to:-
Wisma LHA, No. 8,
Jalan Kilang Midah,
Taman Midah,
56000 Kuala Lumpur
(Before 30 April 2014).
In addition to the contest, Budweiser has also unveiled it's special designed packaging of Budweiser Beer for the 2014 FIFA World Cup. The 473ml limited edition trophy bottle coated in gold color will be introduced simultaneously in more than forty countries including Malaysia. There's also a 355ml limited edition cans which together with the bottle will be available in the Malaysian market by 1st May 2014.

For further information visit Budweiser Malaysia's Facebook page.