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Wednesday, December 18, 2013

Tiger Radler Launch Party

The all-new refreshing Tiger Radler launch with a whopping party which was held at KL Live earlier this month in December.
Tiger Radler is an all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is doubly refreshing.
During the launch of the beverage, Bruce Dallas officiated it with an opening speech where he shares,"Radler has proven to be a resounding success in other markets all across the world right now, and is being introduced in Southeast Asia in both Malaysia and Singapore simultaneously. The launch of Tiger Radler in Malaysia is set to solidify Tiger Beer’s market leadership in Malaysia and represents yet another of the innovative ways that we keep the Tiger brand refreshing for our discerning drinkers across the country"
After a buffet dinner to satisfy the hungry attendees, entertainment in the form of comedians, bands and DJs took the stage to invigorate and exhilarate the audience.
These include Andrew Netto:
One Buck Short:
And Kyoto Protocol:
With a refreshing mix of Tiger Beer and natural lemon juice, this sophisticated European-style drink has a distinctive cloudy look that makes it the perfect beverage for moderate consumption occasions with family or friends. Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from Dec onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
For more information on Tiger Radler, please head on over to the Tiger Radler website at www.doublerefreshment.com.my or to the Tiger Beer Facebook page at www.facebook.com/TigerBeerMY today to get doubly refreshed

2 comments:

Tekkaus said...

It's time to party and ouh yeah~Chinese New year. So the arrival of this new tiger beer ngam ngam hoh. :D

Kelvin -KtheBlogger- Tan said...

First up is Christmas. XD