Wednesday, December 25, 2013

Tiger Beer Prepares for Chinese New Year Campaign

While most were still preparing for Christmas or New Year, Tiger Beer has already forged forward with it's campaign on Chinese New Year!
A media launch at the Quill 9, Petaling Jaya unveils of it's 'Celebration of Abundance' Chinese New Year 2014 campaign where majestic entourage of auspicious Chinese characters including the God of Prosperity, Heavenly Angels and lion dancers uplifts the atmosphere.
An assortment of beers produced by GAB (Guinness Anchor Berhad) were available for consumption that day including the all-new Tiger Radler that was just launched not too long ago.
The event started off with a bang with lion dancers doing their thing:
Then, because it's gonna be the year of the horse, Hans Essaadi, Managing Director of GAB and Bruce Dallas, Marketing Director of GAB rode in like white knights in shining armor on horseback:
Speaking during the launch, Hans Essaadi said,"Tiger Beer has always placed a great emphasis on cultivating a good relationship with the Chinese community and during Chinese New Year, it is even more important for us to be part of celebration, when reunions between family and friends take on utmost importance. This year, we want to give our loyal consumers a celebration of abundance, where they are rewarded manifold with New Year’s treasures as they celebrate with Tiger Beer and the rest of our award winning range of brews.”
They also revealed an abundance of treasure that can be won when the Tiger Beer's on-ground road show crew nationwide drop by at selected coffee shops, food courts and restaurants throughout Peninsula Malaysia. They include GAB premiums, products and cash prizes of RM888.
The Grand Prize surprisingly consists of 8 all-new BMWs 3-series awaiting it's lucky consumers when they raise their glasses and cheer "Yum Seng" with Tiger, Guinness, Heineken, Anchor and the Tiger Radler from December 16 onwards at participating coffee shops, food courts and restaurants.
 No wonder the event was held at Quill 9. It all make sense now.
This Chinese New Year, be sure to think of GAB’s award-winning range of iconic brews as you can look forward to ‘A Celebration of Abundance’ for you, your family and friends. For more information on this campaign, please visit today.