Pages

Tuesday, December 31, 2013

Heineken Thirst 2013

This year's Heineken Thirst has the largest talent roll call of them all. It includes David Guetta, Afrojack, W&W, Madeon, Nervo, Example, R3hab, Goldfish & Blink, XU, Bunga and Bate.

With a whopping 20,000 elated music fans that head over to Heineken Thirst at Sepang International Circuit on December 14, the crowd quenched their thirst of dance music over the two massive stage, the Green Stage and the Star Arena.
"What really sets the bar for Heineken Thirst is the custom-built festival site, the bars and VIP areas that reflect our commitment to creativity, excellence and progressive new music experiences", comments Jessie Chuah, Marketing Manager of Heineken Malaysia. “This year, that experience literally unfolded before the eyes of the crowd. From the moment our consumers entered it was clear they were embarking on a journey inside the world of Heineken Thirst.”

The stage established an origami design concept where that same concept also defined the architectural innovation of the Green Stage’s VIP area. Thirst 2013 also saw the limited edition Heineken Club Bottle launched for VIP and Heinesuite guests at Heineken Thirst before a wider release in some of Heineken’s flagship outlets across Malaysia. The aluminium bottle features a variation of Moore’s signature vector-funk graphics and is inspired by the innovative origami design ethos Heineken showcased during Milan Design Week, which is reflected throughout the Heineken Thirst festival site.
The edgy Heineken Club Bottle and its design philosophy also provided the inspiration for the ultimate in festival luxury. With pole position to watch Heineken Thirst’s Green Stage, the six luxurious Heinesuites were the ‘place to be seen’. With individual bars, elegant serving staff and space to dance and talk at the very heart of the night’s excitement, the Heinesuites are set to become a new benchmark for festival entertainment in Malaysia.

On the subject of moments, this year the festival featured a brand new spectacle. In-between Nervo and Afrojack, Heineken Thirst unveiled a new star attraction – the Thirst Green Moment. From the booming intro that stunned the Green Stage crowd into silence, to the multi-level visuals and choreographed lasers and pyrotechnics set to a specially commissioned music track, the Thirst Green Moment wowed an astonished audience and introduced a new sensory experience to Malaysian festivals.
There were numerous other highlights of this Heineken Thirst. The sea of hands and phones during Goldfish & Blink’s rousing set. The rush to the Star Arena for Holland’s W&W. The raw energy of the ever-prowling Example. The style of Nervo. The abrasive power of Afrojack. The interplay between the DJs and EDM celebrity snapper Rukes. Then, the sheer, polished perfection of David Guetta, a man who can comfortably command crowds of every size anywhere in the world.

Most of all, there were the thousands of unifying, unique and individual experiences of the people who come to Heineken Thirst, who help to define it and separate it from other music festivals.

2 comments:

foongpc said...

So this year is the best? :)

Kelvin -KtheBlogger- Tan said...

You mean Heineken Thirst? I've only been to this one and another one back in 2010.

Personally, to tell you the truth, I preferred the one back in 2010. I loved the laidback atmosphere back then, had a fun time chugging beer and dancing it out with a friend of mine plus I was provided 2 free beers in addition to my complimentary tickets.

This year, no doubt had some serious wicked DJs playing better music than 2010, but it has a more intense atmosphere. Also, arriving late, I only caught 2 DJs spin and was in no mood to squeeze myself towards the front so after being abandoned, I decided to head to the back at the bar area and grab a few beers to accompany me and think of it as some sort of summer camp. LOL.