Monday, November 18, 2013

Guinness Foreign Extra Stout's New Signature Look

It was unveiled to medias, trade partners and guests on 7 November 2013 at The Intermark, Kuala Lumpur during an exclusive launch. The world's most iconic black brew takes on a new look which is the latest step forward to bolster Guinness' position as the most distinctive beer in the world and amongst Malaysia's best loved brews.
The night was filled with bevy of beautiful Guinness ambassadors:
That not only served Guinness, but also Guinness cocktails:
The one on the left contains Baileys with Guinness ice while the left is with black coffee. To me, they should've just make it into one cocktail and combined everything into one since Bailey's go well with coffee. XD

"It's the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today. And, while the Guinness packaging may have an updated look, what's inside the bottles and cans is still the same authentic taste that comes from St. James's Gate in Dublin," says Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
Serena C was of course, the MC of the night.
From the beauty of the metallic gold finishes, the standout yellow racetracks of color and the layering of contemporary typography, the new Guinness Foreign Extra Stout (GFES) invites the eye and draws the drinker in. The iconic "Bull Dog" remains on the neck label as the classic icon of Guinness in Malaysia complete with a sweep of Arthur Guinness' signature which adds to it's premium contemporary aesthetics.
The new look will include in pint and quart bottles and also in 500ml and 320ml cans as well.
Guinness, the world's first ever stout, was created by Arthur Guinness in 1759. Now available in more than 100 countries worldwide, over 10 million glasses of Guinness are enjoyed every single day around the world and 1.8 billion pints are sold every year.
In Malaysia, Bruce said that the brand has undoubtedly become one of the longest established and loved beer brands.
"Guinness Foreign Extra Stout is a combination of tradition and heritage, having cemented it's position as the nation's much loved brew over the past 140 years. It's distinctive bittersweet palette delivers an extraordinary drinking experience. Those who look for a more rewarding drinking experience, the normal pale beers will find that a chilled Guinness is both striking and refreshingly crisp - definitely the most distinctive beer in the world," added Bruce.