It was unveiled to medias, trade partners and guests on 7 November 2013 at The Intermark, Kuala Lumpur during an exclusive launch. The world's most iconic black brew takes on a new look which is the latest step forward to bolster Guinness' position as the most distinctive beer in the world and amongst Malaysia's best loved brews.
"It's the first major package redesign for the brand in decades. We are definitely excited about the new look and we did so because we wanted the look of the bottle to reveal a contemporary look for the brand, reflective of its modern and young base of drinkers today. And, while the Guinness packaging may have an updated look, what's inside the bottles and cans is still the same authentic taste that comes from St. James's Gate in Dublin," says Bruce Dallas, Marketing Director of Guinness Anchor Berhad.