Last Friday on the 27th of September 2013 turns out to be quite the 'Absolut' day for me.
It started off with a ride on the KLIA Express from KL Sentral down to Kuala Lumpur International Airport (KLIA for short) for the opening of the world's first Absolut brand store at the world class airport.
Absolut Hibiskus on Merdeka Day. There were 3 Absolut Hibiskus Celebration Parties that were held from Merdeka eve onwards whereby the Grand Finale was held later in the night during this day of the Absolut Brand Store opening.
Company, the opening of the Absolut Brand Store is a significant milestone in
Absolut’s history, and paves the way for the future of the company. “Absolut chose
Malaysia to open the world’s first Absolut Brand Store as we have a strong market in the
region and we wanted to give our customers a different and progressive brand experience.
In fact, this Absolut Brand Store in KLIA is the only other place in the world where you
can find all our Absolut flavors under one roof. The other place is our warehouse located
in Åhus, southern Sweden.”
Fawzy Ahmad, General Manager, Malaysia Airports (Niaga) Sdn. Bhd (ERAMAN) added
that “The collaboration with Pernod Ricard Asia Travel Retail is an important initiative in the
quest to create next generation shopping arenas in the global duty free/travel retail markets
and combines intense and exciting shopping experiences with increased sales prospects.
We believe that the opening of this new store today will further increase visitors to the
commercial areas of KLIA and provide both Malaysians and visitors a different brand
experience for the retail lots at KLIA.”
There's also a storefront giant screen that displays real-time updates of customers ordering Absolut cocktails around the world through the drinkspiration app:
available for a selected number of store guests. These hands-on classes will bring the
Absolut brand to life and educate customers on the premium nature of Absolut and the
versatility of mixing this white spirit in high-end cocktails. A body artist will also be in-store
during October, decorating travelers’ hands with an air-brushed washable tattoo of a
hibiscus flower – a symbolic homage to the Absolut Hibiskus.
After the launch, as mentioned, later that night after some freshening up at home, I attended the Absolut Hibiskus Grand Finale Celebration Party at View Rooftop Bar. This will be in another blog post.