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Sunday, October 27, 2013

McLaren Show Gallery Launched in Malaysia

Through it's aggressive expansion plan in Asia, McLaren has now made it into the shores of Malaysia and started with a bang by launching it's first showroom at Mutiara Damansara. The opening marks the 41st retail location in it's 25th global market within the span of 2 years.

When I first arrived at the showroom, I was greeted by the McLaren 12C beautifully displayed at the front of the showroom:
The iconic British brand of high performance sports car is represented by Sime Darby Auto Britannia Sdn Bhd in Malaysia which is a subsidiary of Sime Darby Motors. This is the 3rd collaboration between Sime Darby Motors and McLaren Automotive where the other 2 is at Hong Kong and Shanghai.

There were almost a handful of McLaren cars scattered around the front ground floor of the building showcasing at their allocated space of which one I had coffee with:
Besides coffee, there was one other refreshing drink that was served:
Among the invited guests gracing the official launch ceremony were senior representatives from McLaren Automotive including Sven J. Ritter, Sales Manager, McLaren Automotive Asia, globally acclaimed car designer and Design Director of McLaren Automotive, Frank Stephenson and Dennis Ho, Managing Director of Malaysia, Sime Darby Motors:
The launch ceremony also saw a very special 'guest' making an appearance and that is the McLaren P1, the hybrid supercar which is also the long-awaited successor to the legendary McLaren F1:
This super exclusive beautiful masterpiece is limited to only 375 units worldwide:
It's truly the ultimate expression of McLaren's engineering expertise and design.
Sven J. Ritter said, “Asia is the world’s largest and fastest growing auto market. McLaren Kuala Lumpur’s new showroom is another testament of McLaren Automotive’s drive to expand quickly yet prudently into this exciting marketplace. Our expansion is hinged on working with partners with a proven track record in performance and delivery.”
Sven also explained that McLaren Automotive aims to expand beyond Formula 1 racing and have its state-of-the-art high performance sports cars available to discerning enthusiasts.

“Asia, including Malaysia, has an ever-growing pool of high net worth individuals who are becoming more and more astute in the way they invest, especially in their passion, and this provides a fascinating opportunity for a brand like McLaren,” he added. 

The showroom at the Ground Floor of Menara Mudajaya, Mutiara Damansara is supported by the McLaren Kuala Lumpur Service Centre in Temasya Industrial Park, Glenmarie. The Service Centre has a fully-equipped two-bay workshop where the employees have been professionally trained at the McLaren Technology Centre (MTC) in Woking, Surrey, UK. This means they have the capability and expertise to service and diagnose any McLaren sports cars with the highest of standards.

Besides the P1, the McLaren 12C Spider was also showcased at the launch:
 
The McLaren 12C was derived from McLaren's world championship-winning Formula 1 heritage and it's starting price is from RM2.036 million.
McLaren Kuala Lumpur also has a vehicle adoption policy that offers existing McLaren sports car owners in Malaysia the opportunity to maintain their cars with an authorised McLaren service centre.

For further information on McLaren cars, head on to www.kualalumpur.mclaren.com

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