Based on the findings for Malaysia, 87% felt it is their social responsibility to help fix an unpleasant smelling area, yet many do not know how to actively contribute to tackle such problems. The APAACS also revealed that the first thing most Malaysians would do to relieve unpleasant odours is to reach out for an air freshener. Many would also simply walk away to avoid the smell.
In light of these findings, Ambi Pur launched the Smelly to Smiley campaign to tackle the problem, once and for all! Instead of walking away, Ambi Pur wants Malaysians to take charge and vote for the place they think needs the most help.
Not too long ago, Ambi Pur Malaysia launched the campaign with their first Smelly To Smiley road show at Aeon, Taman Maluri.
First they were blindfolded:
“We let Malaysians decide which public place needs a refresh the most, and we’ll transform it from Smelly to a Smiley. Ambi Pur’s superior technology does not simply mask over unpleasant smells but it completely removes them. All Ambi Pur products are also safe for use and comply with the most stringent standards and safety regulations, making it the number one air freshener brand in Malaysia. ” commented Ms. Choy May Yee, Assistant Brand Manager of Procter & Gamble.
- Aeon Big Mid Valley, 5 October (Already held)
- Giant USJ, 2 November
- Aeon Bukit Tinggi, 9 November.
Also, on the Ambi Pur's vote for Malaysia's smelliest location Facebook App, you also stand a chance of winning an iPad Mini! For further details head on to www.facebook.com/AmbiPurMY
Meanwhile, check out the hilarious Youtube video made by Dan Khoo: