So I'm now officially a Heineken Certified Pourer:
It all started with an intimate evening at GAB Brewery where Heineken Draft Master & GAB Professional Solutions Manager, Keith Nair, conducted a workshop to show attendees on how to pour a perfect pint of Heineken Draft Beer.
With workshop such as this, you'll find out that quality is very important as the only reason for ordering a second beer is the quality of the first and experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world's no. 1 international premium beer.
At the heart of the Heineken Star Serve program is the Heineken Pouring Ritual. This encompass five simple steps to deliver the perfectly served Heineken draft beer for the quality Heineken drinking experience.
The five steps are:
And there you have it! The 5 simple steps. Although, it may sound simple, it takes loads of practice to master the art of pouring.
"Heineken works hard to ensure world class quality of draft beer is produced in our breweries worldwide. However, if it is served wrongly, all that love and care can be destroyed at the bar, right before the drinker's eyes," emphasized Mr. Keith Nair.
The Heineken Star Serve Facebook App is where drinkers can virtually learn how to perform the five steps in the Heineken Pouring Ritual. There's also a contest with the app which runs from 19 August - 20 September 2013 where the Top 8 virtual pourers will receive an exclusive invite to a physical pour-off in the National Finals of the Heineken Star Serve competition. The winner of the pour-off takes home an all-expense paid trip to Amsterdam joining the winning bartender representing Malaysia to witness the Heineken Global Bartender Finals in November
Further info can be obtain at Heineken's Facebook page.