Friday, September 20, 2013

Heineken Star Serve with Keith Nair

So I'm now officially a Heineken Certified Pourer:
I know what it takes to make a perfect pint of Heineken Draft Beer (though I still need loads of practice!). :D

It all started with an intimate evening at GAB Brewery where Heineken Draft Master & GAB Professional Solutions Manager, Keith Nair, conducted a workshop to show attendees on how to pour a perfect pint of Heineken Draft Beer.
By the way, Heineken Star Serve is a global draft beer quality program that aims to improve and maintain the quality of beer. So wherever you are in the world, Heineken promises you the quintessential drinking experience with every sip.

With workshop such as this, you'll find out that quality is very important as the only reason for ordering a second beer is the quality of the first and experts at Heineken go to great lengths to ensure that every pint of beer you order here in Malaysia or back in its homeland, Amsterdam or anywhere around the world reflect the same excellence that make it the world's no. 1 international premium beer.

At the heart of the Heineken Star Serve program is the Heineken Pouring Ritual. This encompass five simple steps to deliver the perfectly served Heineken draft beer for the quality Heineken drinking experience.

The five steps are:
1) Rinse:
By dousing a clean glass into an icy cold basin of water this will cool the glass and will keep the beer cool longer also to keep the foam on the beer firm.
2) Pour:
Open the tap in one quick swift motion with the glass tilted at a 45 degrees angle coming in. As the glass gets filled up, be sure the nozzle of the tap does not touch the beer or the foam and straighten up the glass towards the end. Then, also with one smooth motion, close the tap.
3) Skim:
With a wet skimmer, skim the top foam at a 45 degrees angle the moment the foam touches the rim of the glass.
4) Check:
Leave the glass to settle for a moment where the foam will sink back into the glass. Be sure not to put it under the tap to avoid drops falling onto the glass which could damage the foam. The foam should be about 2 fingers thick. Once the foam is stable, go on to step 5.
5) Serve:
Lift the glass at the bottom and place it atop a Heineken coaster with the logo of the glass facing the consumer.

And there you have it! The 5 simple steps. Although, it may sound simple, it takes loads of practice to master the art of pouring.
Me with my first attempt.

"Heineken works hard to ensure world class quality of draft beer is produced in our breweries worldwide. However, if it is served wrongly, all that love and care can be destroyed at the bar, right before the drinker's eyes," emphasized Mr. Keith Nair.
"We want our discerning drinkers to understand the process of serving the perfect pint of Heineken and at the same time demand for it. We hope the Heineken Star Serve program not only uplifts the drinking experience in Malaysia but also enhances the hospitality industry in the country," explains Ms. Jessie Chuah, Marketing Manager of Heineken Malaysia.
She added, " Now, you can also learn how to pour and serve a perfect Heineken pint with the Heineken Star Serve Facebook app."

The Heineken Star Serve Facebook App is where drinkers can virtually learn how to perform the five steps in the Heineken Pouring Ritual. There's also a contest with the app which runs from 19 August - 20 September 2013 where the Top 8 virtual pourers will receive an exclusive invite to a physical pour-off in the National Finals of the Heineken Star Serve competition. The winner of the pour-off takes home an all-expense paid trip to Amsterdam joining the winning bartender representing Malaysia to witness the Heineken Global Bartender Finals in November
The Top 8 Bartenders competing.
Further info can be obtain at Heineken's Facebook page.


choulyin.tan said...

Feel like going up to the bartender the next time and telling him that I will pour my own pint :p

Hang said...

Why foam is necessary?

Kelvin -KtheBlogger- Tan said...

LOL. For me, that would be the case if the pourer is bad at it. If the guy is good, I like to be served. :D

Kelvin -KtheBlogger- Tan said...

Without the foam, the beer will taste flat and you'll feel that an element that make it taste better is missing. This is because the foam acts as a protection like a cap on a bottle to prevent the beer underneath from oxidization which is what makes the beer taste go flat.
If you have a chance the next time, try getting a Heineken Draft Beer with less foam in it and drink it. Compare it with one that is perfect. You'll notice some difference.

Merryn said...

Fuh! You can now pour the perfect pint dy. when can you pour for me? :)

Kelvin -KtheBlogger- Tan said...

I can pour near perfect only. Ahaha. But sometimes, I can pour perfectly. I can pour for you when you wanna drink. :D