With the Barclays Premier League now back with it's 2013/2014 season kicked-off, Malaysian football fans need not wait any more for the thrills, spills and drama that the football championship has to offer. Carlsberg is once again the official beer partner of the Barclays Premier League and will be for the next 3 years which is 2 seasons.
For the 1st phase of the campaign, Carlsberg will be rewarding it's consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide.
At participating food courts, coffee shops, hawker centres, for a purchase of four quarts (bottles) will entitle one spin. At pubs and bars, for a purchase of 2 buckets/1 tower/2 jugs will entitle one spin while if you double that amount to 4 buckets/2 towers/4 jugs, you're entitled 3 spins. Each spin will allow the consumer to win home a limited edition BPL merchandise including jerseys, lighters, umbrellas and more.
Carlsberg is also sending avid football fans to experience all expense paid trips to the UK as well to watch live Premier League matches of their choice. To stand a chance to win such a trip with special VIP privileges and money can't buy football experience, fans are encouraged to participate in the 'Price for Passion' Facebook contest at Carlsberg's Facebook page where football fans will be challenged to prove how far they would go to score this once-in-a-lifetime experience. Another avenue to win is through contests run by selected newspapers so check out the football columns of your local dailies!
Over at the COBRA Club in Petaling Jaya was where Carlsberg Malaysia Managing Director Henrik Andersen officiated the launch of the Carlsberg BPL 2013/2014 Consumer Campaign.
Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.”
The pub at the COBRA Club was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs.
These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76: