Sunday, September 01, 2013

Barclays Premier League 2013/2014 Season Kick-Off with Carlsberg

With the Barclays Premier League now back with it's 2013/2014 season kicked-off, Malaysian football fans need not wait any more for the thrills, spills and drama that the football championship has to offer. Carlsberg is once again the official beer partner of the Barclays Premier League and will be for the next 3 years which is 2 seasons.
 Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. Passionate football and Carlsberg fans will have much to look forward to as the official beer goes all out to elevate the engagement and excitement around BPL to the max!

For the 1st phase of the campaign, Carlsberg will be rewarding it's consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide.
Carlsberg brand ambassadors will make appearances in participating eateries to conduct the Carlsberg BPL Spin & Win contest.
At participating food courts, coffee shops, hawker centres, for a purchase of four quarts (bottles) will entitle one spin. At pubs and bars, for a purchase of 2 buckets/1 tower/2 jugs will entitle one spin while if you double that amount to 4 buckets/2 towers/4 jugs, you're entitled 3 spins. Each spin will allow the consumer to win home a limited edition BPL merchandise including jerseys, lighters, umbrellas and more.

Carlsberg is also sending avid football fans to experience all expense paid trips to the UK as well to watch live Premier League matches of their choice. To stand a chance to win such a trip with special VIP privileges and money can't buy football experience, fans are encouraged to participate in the 'Price for Passion' Facebook contest at Carlsberg's Facebook page where football fans will be challenged to prove how far they would go to score this once-in-a-lifetime experience. Another avenue to win is through contests run by selected newspapers so check out the football columns of your local dailies!

Over at the COBRA Club in Petaling Jaya was where Carlsberg Malaysia Managing Director Henrik Andersen officiated the launch of the Carlsberg BPL 2013/2014 Consumer Campaign.
“Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained.

Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.”

The pub at the COBRA Club was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs.
These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76:
The replica of the long bar in the Carlsberg Lounge at Anfield, home of the Liverpool FC:
And also an Arsenal wall showcasing the illustrious history of the Gunners:
There's also a part of the pub that was turned into a BPL gallery complete with authentic BPL paraphernalia:
That night at the media launch ended with the screening of the Fulham vs Arsenal match live which needless to say, Arsenal won 3-1 in that game: