Friday, July 26, 2013

Kilkenny Ale Appreciation Night

Last week, before the weekend arrived, Ireland's premium ale, Kilkenny, made an exclusive event that reflects it's authentic and classy yet understated qualities at The Bee, Publika.
The theme, "Experience the World of Kilkenny", intends to take the guest on a journey of all things Kilkenny, from it's 300 years of Heritage, attention to brewing perfection and the artistry that makes even the savviest of beer connoisseurs appreciate every sip of the fine Irish ale.
The night started off with a mingling session with the guests where yours truly was present. *Ahem* *Ahem*
Me with Thomas and Cindy
After introductions from the emcee to the people present, Chew Lee Min, Marketing Manager of GAB, made her opening remarks and welcoming speech as well:
"Brands that have endured centuries have enduring value. You will find that Consumers are loyal to tried-and-tested brands that have remained constant and aren't fleeting or going to disappear when hard times come. Kilkenny is one of those brands. It is one of Ireland's oldest brands and it wears that heritage proudly."
A pic of the Kilkenny team.
There were some delicacies that were selected to pair with with the fine Irish ale for the consumption of the guest.

The churros were my fave among the food served.

While midway through, there was a performance of sand art conducted by Loong Bee, renowned sand artist and story teller.
Loong Bee showcased the Kilkenny brand with his artistic strokes, graceful hand movements using sand as his only tool.

Another highlight of the night would the the crowd gripping Masterclass experience where it shows what makes Kilkenny the crème de la crème in the world of ale from different taste notes.
Ben Ng of GAB Professional Solutions led the class to appreciate the fine ale more.
It may look like a witches brew, but it's just Kilkenny and an even more chilled version of it in a shot glass which hides certain flavor of it to bring out a certain characteristic of it from the normal one:
The spoon is for us to scoop up the foam to taste how it's like which is bitter.

Just before entering the Masterclass, there's a Sensory Station that tantalize the guests sense of smell:
The rest of the night for me involves indulging more with Kilkenny and be amused by friends antics. Cheers to the organizers and the team!


Happy walker said...

yum seng!

Kelvin -KtheBlogger- Tan said...

LOL. Cheers

Tekkaus said...

The food looks delicious for sure. More enticing compared to the booze. :D

Henry Lee said...

awesome gathering with good company and beer! :D

Kelvin -KtheBlogger- Tan said...

Unfortunately, not enough to fill my stomach. LOL

Kelvin -KtheBlogger- Tan said...

Thanks for inviting me. :)