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Wednesday, July 24, 2013

Be A Legendary Traveler with Heineken

Ever had that gut feeling of yours where you just feel like dropping everything and head on to an exciting adventure? Well, if you're brave enough to embark on an adventure of a lifetime, Heineken is inviting you to be a legendary traveler to the land of USA!

The world's no. 1 international premium beer brand is challenging Malaysians to be a traveler and not a tourist and you could win an all-expense paid trip to Las Vegas. Instead of just the usual bright lights, illustrious parties and elaborate shows that are synonymous with Sin City, Heineken promises to bring an experience more than that that is to take you to a voyage off the beaten path.

In order to participate in this contest, you need to do the following:
1) Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket of participating Heineken outlets.
2) Complete the entry ticket with your details and correct answer.
3) Drop the entry ticket into the official entry box at participating Heineken outlets.
4) That's it! Enjoy the beers purchased!

“Legendary travels are not calculated, planned or premeditated. Millennial consumers are drawn to challenges and Heineken wants to go further than inspiring men to travel – we want to give them the opportunity to go beyond the borders of their comfort zone,” said Ms. Jessie Chuah, Marketing Manager of Heineken Malaysia

This will be the 5th installment of the Heineken 'Legends' campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in a worldly experience unlike anything they've done before. This campaign is also in line with the beer brand's latest global campaign, 'Voyage'.

“Voyage highlights Heineken’s flair to continuously deliver world class experiences and our latest campaign rewards 15 Malaysians to an unprecedented adventure to Las Vegas worth RM800,000,” Ms. Jessie added.
 
To uncover legendary explorers that display their true character, Heineken is running its most daring social experiment yet by testing what men are truly made of when they are taken out of their daily lives and dropped into the great unknown.

The result is ‘Dropped’, a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic of supplies and direction, forcing themselves to discover their own limits and conquer their fears.


 
The series featuring four ‘Dropped’ voyages with three episodes, so far has seen sun-loving Spaniard Rikar in the freezing Alaskan tundra and subsequently Greek yoga instructor Stavros in the middle of the Cambodia jungle using every ounce of charm, vigor and wit to get themselves back home.

Watch the social experiment unfold as you follow how each traveler fares on their legendary adventures on the Heineken ‘Dropped’ YouTube channel www.youtube.com/heinekendropped.

The Heineken ‘Legendary Traveler’ contest runs from 1 – 31 July 2013, so get your passports ready for the ultimate legendary travel with Heineken.

To be part of Heineken’s exciting calendar of events, stay tuned at Heineken's Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).

2 comments:

Tekkaus said...

Wow...so everyone has their own way to get to their destination? On rubber ducky? Seriously? LOL

Kelvin 'KtheBlogger' Tan said...

LOL. No lah. Heineken will fly them there.