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Thursday, July 18, 2013

Absolut Unique - Absolut Creates Millions of Uniquely Designed and Numbered Bottles

Number 2 990 978, that's the Absolut Unique bottle that I'm having.
Absolut Vodka introduces Absolut Unique – a limited edition of nearly 4 million uniquely designed and individually numbered bottles for a world of individuals. Absolut Unique is now available in Global Travel Retail outlets and is also sold at all authorised Pernod Ricard Malaysia consumer and retail outlets from June 2013.

Absolut Unique’s tagline of ‘One of a kind. Millions of expressions.’ epitomises the artistic creativity that went into developing this limited edition and is probably one of the few brands in the world that could develop something like this.

To make every bottle become a one-of-a-kind work of art, Absolut had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift or the perfect addition to a party or collection.

The essence of Absolut Unique is the exceptional contrast with the millions of expressions outside with the consistent quality of the vodka on the inside. With Absolut Unique consumers can bring home their own unique piece of Absolut art.

“Absolut Unique is a daring concept, even for a company as passionate about creativity as Absolut. Anyone could do one or two unique products. We're making close to 4 million,” said Terence Ong, Sales and Marketing Director of Pernod Ricard Malaysia.

Every label of Absolut Unique has its own unique number which tells the consumer that the bottle is truly one-of-a-kind. The white, matte and slightly structured paper material of the label emphasizes the uniqueness of every bottle and gives it an authentic feel.

Absolut Unique is remarkable because it is arguably the only limited edition release that has been created by any spirits maker where every single bottle is different from the other. This variation and randomness has provided customers with a wealth of different expressions to choose from. It is truly Absolut Unique.

For Absolut Unique, Absolut had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles.
The result was even better than anticipated. Absolut Unique feels a bit 'mad scientist,' a bit street art. When the bottles first appeared on the conveyer belt, Absolut was ecstatic. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.

"A lot of world-class creators have made their interpretations of our iconic bottle. But this time Absolut was the artist," continued Terence. "Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is”.



Fun Fact!
Mattias Elg, a Quality Management Professor from the Linköping University in Sweden, figured out that ABSOLUT could create 94 quintillion bottles – that's 94 times 10 to the 18th power – before two similar ones would appear. That equals more than 13 billion bottles for each person on earth.

6 comments:

Mr Lonely said...

well, then can sell to earn $$ liao if unique~ XD

HenRy LeE said...

so it is unique ah... this is something like the special edition with diff numbering but this one lagi unique than those... ahaha... when u wanna drink call me la ;p

Kelvin 'KtheBlogger' Tan said...

@Mr. Lonely,
Right now the value of this is should be just slightly higher than a normal bottle of Absolut Vodka since there's still many Unique ones that are for sale at retail currently. The value will only rise probably a few more years later when there's no longer any Unique bottles for sale at retail for quite a while. But for an alcohol lover like me, I would say it's a waste to sell it out than to enjoy it ownself.

Kelvin 'KtheBlogger' Tan said...

@Henry,
Yup, each and every Absolut Unique which is close to 4 million of them are guaranteed to be unique and do not have the same design + color all done with random algorithm by the machine that they re-engineered. I'll save opening this up for a really special occasion. :)

Zubio said...

I never had of this. Will try this soon. Thanks for the post.

Kelvin 'KtheBlogger' Tan said...

Sure, grab it when they're still available