Heineken as usual will be sponsoring the world's most prestigious club football tournament, the UEFA Champions League, again this year making it the 7th consecutive year. But unlike other years, Heineken will be bringing it's campaign up a notch this year by also bringing 200 Heineken fans from around the world to the world's party capital - Ibiza, Spain for the screening of the UCL finals. The 'Heineken Ibiza Final' campaign is set to bring together the best football and the best of music in one spectacular night to create an unbelievable VIP experience.
Jessie Chuah, Marketing Manager of Heineken Malaysia said: "We want our consumers to really engage with the brand and the campaign, and ultimately, to enjoy watching the UCL final in a uniquely Heineken way. This year, we are very excited to offer them the opportunity to celebrate the legendary moments of football’s greatest final with Heineken at a very exotic location; Ibiza, Spain."
"Seven years on and we still feel immensely proud that the world’s most prestigious club football tournament, the UEFA Champions League, is sponsored by the world’s most international beer brand, Heineken. This year’s campaign has plenty of excitement, with a few surprises along the way, so we really do hope consumers enjoy the ‘Heineken Ibiza Final’ campaign as much as we have when we developed it"
So what are you waiting for? Head on down to Heineken's Facebook page for more details on this at www.facebook.com/Heineken as the Heineken Ibiza Final campaign is now live from 1-20 April 2013.