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Sunday, May 27, 2012

Johnnie Walker Project Black Inspiration Launch Party

The nights were filled with fun with the amount of great parties held last week. In between the Hennessy bottle launch party and the Heineken UEFA Champions League viewing party, I was joyful to be apart of the Johnnie Walker Project Black Inpiration Launch Party. Held at Zouk, KL, there were a few activities being held in conjunction with it but I skip the workshop and what not and head straight into the main room to start my drinking session.



Also surprisingly met Jeremy of Red.fm again after the night of Hennessy and manage to spot Tian Chad at the event hanging around with some of the Nuffies:



Actually, what is Project Black Inspiration? To put it short, new Limited Edition Johnnie Walker Black Label. A more elaborate description of what is it:

It's a collaboration between Johnnie Walker fans across Malaysia and Singapore with international designer and sneaker customizer, Mark Ong aka Mr. Sabotage to come out with the new Limited Edition Johnnie Walker Black Label. With Mark Ong as the designer and Johnnie Walker fans providing creative input, it was finally created and thus the Launch Party held on May 19th, 2012.



There were also a lot of other crazy designs that were contributed by Reshmonu, Hannah Tan, Winnie Loo and Kenji Chai:





This one looks cool:



The MC of the night was Hannah Tan:



and after Mark Ong had a few words to say:



A brief fashion show brought by Winnie Loo from A Cut Above started:





















And like any fashion show, the designer will come out to have a photo op with the models. In this case, it's Winnie Loo:



Ending the event, Reshmonu serenade the night away with the bongo drummer up front:







I'm happy to receive my very own bottle to take home besides the free flow at the club:



Yup, that's how the Limited Edition New Black Label looks like. At first, not knowing about it, my friend pointed out to me that the bottle for us to take home has our name engraved on it:



Woot! That makes me even happier. Nobody can steal my bottle away. :D (Unless of course, the person has the same name as me. >.<)

Here's a comparison from the normal Black Label with the Limited Edition Black Label:

Wednesday, May 23, 2012

Heineken UEFA Champions League Final Screening

Heineken held a fantastic legendary night for soccer fans (or more well known as football in Malaysia) to view the UEFA Champions League final on Sunday, May 20, 2012. Since the match starts wee hours in the morning in Malaysia which is 2:45am, there was a pre-match party held at GSC Signature which is where the viewing was anyway to rile up the fans.



Watching it at GSC Signature is the biggest screen that I've ever witness soccer on in my life!



Also, this is the first time ever in Malaysia that the match was 'televised' live in HD in an exclusive event hosted by Heineken at GSC Signature cineplex at the Gardens.

I arrived slightly past midnight to find a pumped-up atmosphere that was happening with many restless fans. At the pre-match area, the party atmosphere was filled with activities. In addition to the many Heineken bottles for everyone to guzzle:



there were ample supply of finger food to satisfy the people's midnight snacks craving needs. Some of the items served:







Besides the mingling around, there were also interactive games that were setup for people to play such as foosball:



and a game console:



where you control with the movement of your body!



Guests had chances to exclusive merchandise as well by participating in a foosball competition. Look at the line of people lining up to sign themselves up when they announced it:



By the way, Joey G was the MC of the night:



Some of the lucky winners of the foosball challenge:





Some entertainment by violinist Genervie Kam as well:



DJ Blastique and Heineken Found @ Thirst DJ Search 2011 finalist, DJ Darling Sabrina entertain with tunes that they spin on the DJ decks as well! Yes, there was a DJ deck at GSC Signature. LOL.





All this was part of Heineken's 'Legendary Football' campaign for the UEFA Champions League 2012 Finale in Munich where there was an overwhelming response. Thousands of fans participated in the Legendary Night app game in Heineken’s Facebook page of which only 400 lucky winners won the exclusive invite to the event.

On top of that, Heineken also rewarded the ultimate football fan’s dream to three Malaysians whom participated in a promotion held at Heineken outlets nationwide. Tey Ghee Foo, Tan Eng Heng and Leong Chee Ping all received an all expense paid trip to watch the 2012 UEFA Champions League Final in Munich, Germany.

The doors to the cinema halls opened when the time for the match draws near and we made our way to our respective halls. At the front of each hall, we're handed a doggy bag containing popcorn and another nice cold Heineken for our enjoyment. Oh, notice this buzzer that we're handed during our registration:



By pressing the button, we'll be given more Heineken to enjoy from the comfort of our seats during the match just like how it was portrayed in the TVC:



When we arrived at our seats, we were also greeted with our momento photo that we took at the photo wall:



We were also provided with hot dogs during half time! Truly an amazing experience.

About the match, the UEFA Champions League Final was between four-time winner Bayern Munich and Chelsea who's looking for their first win.

The match started off with a predominant Bayern Munich relentlessly trying to break down Chelsea's defenses. The entire match pretty much went that way with Bayern Munich attacking while Chelsea defended until the 83rd minute came where Müller finally head the ball and it reflected and bounced into the goal past Chelsea's goalkeeper Petr Cech.

All seemed lost and it looks like Bayern Munich had won. The manager substituted Müller out but a surprise came on the 88th minute where Didier Drogba made a powerful header to equalize the game. Suddenly, Chelsea was back in the game again!

On the final moment, an exciting heart stopping moment happened again when Drogba was fouled for challenging Ribery and gave away a penalty. Robben was the penalty taker and just like a scripted movie to keep the excitement of the audience, Robben's shot was saved by Cech.

Extra time saw a spirited Chelsea against a dejected Bayern Munich where both still couldn't manage to gain an extra goal during the extra time.



On a penalty shootout, after the 1st penalty takers on both teams, Bayern Munich went 1-up over Chelsea as Juan Mata's shot was saved by Neuer. All seemed lost again and it looks like Bayern Munich is winning when just like a scripted movie again, Ollic's shot for Bayern Munich was saved by Cech to make the score level again after Cole equalized. The next shot by Bayern Munich's Schweinsteiger proved fatal as it hit the goal post which gave Chelsea a chance to win. And win they did when Drogba buried his penalty kick giving Chelsea their 1st UEFA Champions League title ever. A remarkable match as if set for a movie.

To be part of Heineken’s exciting calendar of events, log on to www.facebook.com/heineken or www.heineken.com/my for more information.

Tuesday, May 22, 2012

Hennessy V.S.O.P New Bottle Launch

An elegant night it was on Friday, May 18th, 2012 where Hennessy Malaysia unveiled their new bottle launch.



The event held at Doubletree by Hilton, media, celebrities and invited guests were among those that graced the ballroom with their presence.



Building the future with Hennessy V.S.O.P, moving forward in a spirit of continuity with a new bottle and packaging design.

After hanging around a fair bit at the lounge area being served with some finger food and of course, Hennessy, awaiting for the procession to start, we then proceeded to what was called a "White Room" which is obviously white for the ceremony of unveiling the new bottle and packaging.



Our host for the night:



Chris Bangle is the man that designed Hennessy's new bottle who's best known for designing automobiles particularly his work during his tenure at BMW Group as Chief of Design. He was the 1st American chief of design of BMW on October 1, 1992, where he designed the Z9 Gran Turismo concept car:





Throughout his entire career, this is the first time he decided to venture out from designing automobiles. “Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion.” said Chris Bangle



Bangle sketching on a digital device to show the audience of his concept.

The bottle has a taller top and base and rounder approach to it's predecessor and sports the Hennessy symbol above it's label.











The different Hennessy bottles throughout the years.





For Hennessy, the combination of design aesthetics and ergonomics with a never-ending quest for quality and security is indispensable. V.S.O.P. embodies these values. Because that is how the future is made: by designing legends.



Once that was over and done with, we proceed to head on towards an inner room aptly named the Dark Room for the continuation of the party celebration.



It was certainly a very familiar sight when we stepped into the area as it takes us back to the memories of Hennessy Artistry:



The usual concoction of Hennessy that were served,
Hennessy Apple (my fave):



Hennessy Soda:



Hennessy Berry:



And Hennessy Ginger:



Some of the folks trying out the Hennessy trivia game to best their buddies:



DJ Eva T was on the decks:



Some well known figures that were there include Joey G, Moots from Pop Shuvit also a Hitz.fm DJ, Jeremy and Linora from RedFM and this lady that I haven't seen in awhile:



Jojo Struys.
With some of the familiar faces:



Thanks to Joshua for the pic.

There's also a 360 camera that many people were interested in having their photos with their friends taken.



Here's one of the sample result:



Ok, so mine had some technical difficulties to it that it didn't had the full 360. >.<
Here's one of the many that did:



The night of inebriation ended for me with a satisfied feeling.