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Monday, July 02, 2012

Somersby Apple Cider Media Launch Malaysia

I like drinking beer but it takes an acquired taste to drink it for many. And hence, Somersby Apple Cider makes a good alternative to beer.

They had their launch to the members of the press in Malaysia on the 22nd of June, 2012 which was a freaking-jammed Friday at a place called Carcosa Seri Negara:



Smack dabbed in the middle of nature, it was clearly an ideal place for the theme that was chosen for the launch...a garden themed setting.



Before the launch get to a start with the program in store, we were greeted with a buffet spread of delicacies before we get to taste the Somersby Apple Cider.



Somersby Apple Cider is made from juicy red apples that are fermented to perfection and contains 4.5% of alcohol in it. The natural apple flavoring will definitely give the drink the right flavor and sweetness to the already fresh and sparkling beverage. There are NO artificial sweeteners in it nor any artificial colorings. It is best served with ice where it brings out just the right zest and sweetness without the beer after-taste.

The introduction to the event was handled by Nadine Ann Thomas:



followed by Managing Director of Carlsberg Malaysia, Soren Ravn to deliver the opening speech:



Where it then adjourned to an open Q&A session to the floor:



"Cider is rather new to the Malaysian market. As consumers become more sophisticated in their choices, we feel that Somersby offers a refreshing alternative to beer. Malaysia is the third country in the region, after Singapore and Hong Kong, to launch Somersby Apple Cider, a flagship cider brand owned by the Carlsberg Group".

"Somersby Apple Cider is perfect to enjoy during brunch, in the hot afternoons or as a happy hour drink. It it easy drinking alternative to beer which you can enjoy with colleagues after work, at a cafe with good friends or even at lunch time. Basically, because of its sweet and refreshing fruity taste, there is no limitation or definitive time to enjoy a Somersby Apple Cider, it is the perfect alcoholic beverage around the clock," added Ravn.

The man of the drink - the iconic Lord Somersby made his appearance as well:



The eccentric, quirky character strolled in with his merry band of lovely ladies and officiated the release of the Somersby Apple Cider where all around had the opportunity to firsthand taste it for themselves in Malaysia.

In conjunction with the launch, the Somersby Apple Cider 'Grow an Apple Tree' project campaign existed too on Facebook where fans are to help grow a virtual apple tree and stand a chance to win amazing Apple products worth up to RM10,000 including Apple MacBook Air and the new iPad.
To participate, like their page at www.facebook.com/somersbymy, then proceed to the Lord Somersby's Apple Tree app at the page (or you may directly access it at: www.thesomersbytree.com).



From there, just grow the virtual apple tree to fruition by checking it from time to time and click on the grow the tree button and perform the necessary steps.
(P.S.: This is only open to Non-Muslims and 18 years above)

There's also a vast digital installation featuring the live-feed of the 'Grow an Apple Tree' project at Pavilion where passersby are exposed to the ongoing online engagement to gain more exposure for the brand.

Somersby Apple Cider is available in 330ml bottles at selected bars and restaurants and comes in a pack of four in hypermarkets and supermarkets nationwide. For more info head on to their Facebook page.

6 comments:

Xue Ren said...

arhh! like the name Apple Cider! sound so 'apple-licious' =P

Kelvin 'finalkt3' Tan said...

Apple Cider is not actually a new drink just that Malaysia don't have much exposure to it.

Now Somersby is bringing it in, of course, with some alcohol content to it. LOL.

HenRy LeE said...

so many coder coming in to Malaysia ady. Hope i can get to taste this! :)

Kelvin 'finalkt3' Tan said...

Of course you can. It's available in supermarkets and hypermarkets as well.

Yvonne said...

should be good...

Kelvin 'finalkt3' Tan said...

You mean the drink? If beer's not your thing, this is definitely a good alternative.