Sunday, April 29, 2012

Glenmorangie SOUNDFORM Fluid Showcase & Afterparty

Friday, 20th April 2012, it was a night of catching up with friends and to heighten my taste of appreciation for the Glenmorangie brand for they officially unveiled the SOUNDFORM Fluid Bar showcased at The Gardens, Mid Valley.

The unique architecture of the bar created by Philip Michael Wolfson who is a renowned architect and interior designer, was inspired by the sonograph reading of the sound of Glenmorangie whisky being poured into a crystal glass.

It has bold jagged edges which are covered in a black aluminium finish on the exterior while the interior is covered in golden orange mimicking the color of Glenmorangie.

“The SOUNDFORM Fluid is an awe-inspiring representation of the brand’s philosophy on ‘Unnecessarily Well Made’. It is a creative showcase and extension of the philosophy behind Glenmorangie’s deliciously complex single malt whisky brought into being.” commented by Glenmorangie Malaysia Brand Manager, Michael Tan on the concept of the creation of the 'Unnecessarily Well Made' SOUNDFORM Fluid Bar.

He added, commenting on working with Philip Michael Wolfson:
“Philip Michael Wolfson has always brought on a tremendous complexity to his work that pushes the boundaries of design. His design philosophy exactly mirrors our philosophy with the birthing of a standout custom made bar showpiece created through the distillation of the sound of a pour of Glenmorangie. From the outset, while the bar may look like a twisted form of metal; but it is truly the meticulous attention to detail and the spirit of innovation that has went into the formulation of the final showpiece that serves as a perfect tribute to the whisky that birthed it.”

The night's MC was Joey G:

And along with some celebrities gracing the event, it turned into quite a glamorous one where Glenmorangie whisky was supplied to be appreciated:

Xandria Ooi, Yuri Wong, Chelsia Ng and their guests made an appearance

At the event, there's even a taste test session of three different types of Glenmorangie whisky, namely, The Original, Lasanta and Astar:

Each was well explained by the Glenmorangie Brand Ambassador Ben Ng to heighten everyone's appreciation of the whisky:

The night was far from over after the showcase event as guests head on to Vertigo for the after-party session:

The special appearance of the US DJ duo Manufactured Superstars supplied a steady flow of house, dance and electro pop music well off into the night:

The SOUNDFORM Fluid Bar is still being on display at North Atrium of The Gardens but it's only until 1 May, 2012. So head on down to catch a glimpse of before it's over.