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Saturday, July 03, 2010

Axe Launch Party

Happened on June 8, 2010, Axe had an official launch party to introduce it's product in Malaysia.
The venue chosen for this occasion turned out to be one of my favorite club, Euphoria - Ministry of Sound.



This was how they redecorated the DJ booth at Euphoria, MOS.



And things are prepped up ready to go!



The host for the day, or shall I say night was Serena Choong, more famously known as SerenaC, the Mix.fm deejay.
After a short speech, the Axe Dancers were introduced and surprises in store!



The first theme of the night was beachwear.
The surprise in store was actually this:



They pull a random guy from the crowd, give him a saucy lap dance......



and strips the guy of his shirt. Then pass him a card.



SerenaC was asking the guy what is contained on the card (of course it's part of the act :P).
You guys wanna know?

The card contains this message:
"Call Me 010-225 3344"

What's that number about?
It's actually a wake-up call service, where you tell the girl at the other end of the line what time you wanna be waken up and every morning for a week, from Monday to Friday, you'll receive the wake up call with a perky little message. And no, I didn't call. XD

After an intermission, the second theme:



office attire commences.

This one they go a bit further, the guy they pulled up got covered in chocolate syrup. To me, that's ewwww!



That's when they first started pouring abit.



In the end, the guy ended up covered in it. He looks so overjoyed, haha.
Then they showed a TV Commercial of AXE.



You can view the tv commercial here:
AXE Effect TVC

After a little while, there was an a drama happening at the bar area. Seems to be having a catfight.



and the bouncer stepped in.



SerenaC investigates. The girl says that's her boyfriend and the guy was in total shock. LOL. Guess it's all part of the act.



A dance session where girls stand a chance to win a bottle of Vodka.



And this was the group that won the bottle of Vodka after giving a lap dance. ehehe.



The next theme commences - Jungle, er... thing.



So feather-y everywhere. Somehow this guy gets to keep his shirt on.



Nurses theme up next! Dancing to the Wonder Girls' song, Nobody.



The guy that got pulled up got 2 kisses on the chest.



Somehow, he couldn't get rid of the lipstick mark even after the event. LOL.

And for the last theme, it was really hilarious.
It started off with an inspector stopping the DJ's music and taking a mic on stage ask the guys to be on one side and the girls on the other.
Some people thought it was a real police raid, got really scared and started to make headway to any exit they can find. XD
Some had already left, only then the dancers came out.

It was a police theme.



And this time, they pulled more than one guy to dance with them.

By the way, there's actually five themes because it represents one of the 5 type of deodorant that Axe Malaysia is selling.

The Beachwear - Axe Click.
Office Attire - Axe Dark Temptation.
Jungle theme - Axe Africa.
Nurses theme - Axe Pulse.
and finally police theme - Axe Vice.
(That's how I perceive it)

Those random guys that were pulled up by the Axe Girls stood a chance to win an iPod.



In the end, 6 were left. The rest went home.
Started off with who gets the loudest cheer from the crowd.



And then there were 2 left.
SerenaC mentioned that a striptease competition is to be had.



And the stripping begins.



In the end, this guy won the iPod.



And then the Axe Girls Dancers came out again, each with the different theme attire with the corresponding Axe deodorant product with them.
And lastly, the guy who won the iPod was told to get the party started.

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