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Tuesday, November 29, 2016

Martell Non Chill-filtered Cognac Breaks New Ground


For three centuries, the House of Martell has consistently pioneered new expressions of cognac but none as refreshing as its first Martell NCF (Non Chill- Filtered). Most cognacs are filtered below 0°C but Martell NCF is filtered at room temperature with the specific aim of preserving its full potential to unleash irresistibly smooth, expressive aromas when served with ice.

 “Tonight, Martell invites you to ‘Enjoy the Unsuspected’ at this secret location. We are taking this big step in reaching out to you with Martell Non Chill-Filtered with a different taste, look, and experience. More surprises are in store for you to Light up the Night! Light up the Taste! Light up the Party! Light Up yourself,” shared Sébastien Mouquet, Managing Director of Pernod Ricard Malaysia.      
The exclusive by-invitation launch party was kept under wraps, with guests only knowing where the meeting point was. With a welcome drink, they were transported to the secret venue, only to discover a fully transformed Yacht Club. The Martell NCF Dockyard Light Up Party showcased motion sensors in a light tunnel, glow-in-the-dark spray paint, copper mapping imagery and a convoy of Light-Up bikes.

Party-goers used the specially developed Martell Light Up app to officially light up the night and launch the Martell NCF. The night was filled with sensorial performances, completed with an adrenaline-fueled female DJ battle featuring DJ Pennie, DJ Nikki, DJ, DJ Bluwie, Cassie D (Indonesia), DJ Wie (Korea), DJ MissFlorie (Philippines) and DJ Sfefanya Morgan (Indo/US). Guests were also served seven different cocktails, each crafted to bring out the smooth cognac with fresh and fruity notes.
 The light-reflective metallic copper coating of the Martell NCF bottle glowed brightly throughout the night. Translucent at the top, it fades to full transparency at the base of the bottle to reveal the lush amber-gold of the cognac. The transparent label evokes the filtration process with a series of glossy white lines, which glow in the dark under UV lights.

Tasting Notes & Serving Ritual
Martell NCF is smooth with fresh and fruity notes. It can be served on its own, with a mixer (e.g. soda water) or a dash of freshly squeezed orange juice with ice. It offers a refreshing new option for men and women - an easy signature drink.
Two unique serving rituals have been developed to reflect the dynamic style of Martell NCF. The Martell Ice-Pool is a two-tier tray. When a tab is pulled, the Martell NCF shot glasses on the top drop into the mixer on ice in highball glasses at the bottom. The Martell Frappé ritual, meanwhile, focuses on a cutting-edge shaker which lights up when it is shaken.

The development of Martell NCF is a global breakthrough as it is the first time a cognac house is using the Non Chill-Filtered technique to create a cognac revolution.

Friday, November 25, 2016

Hunt for the Ultimate Fan Returns

Here’s some good news for all football enthusiasts in Malaysia. Tiger FC is back yet again to reward 70 walking football encyclopaedias with Samsung 40” LED TV throughout this 2016/17 season. If you are known amongst your friends as a pundit of everything football and have a burning passion for the sport, then take up Tiger FC’s challenge and compete against other footie whizzes in Malaysia to win the coveted crown, Tiger FC’s Ultimate Fan.
This season’s Tiger FC showdown will begin on November 19 at selected outlets in Klang Valley, Penang and Malacca and will continue until the end of 2016/17 football season. Seventy units of Samsung 40” LED TV will be given out to main prize winners who make it through rounds of pop quiz during half-time and full-time of each activation. Tiger FC will be giving away five units of PUMA Pro Training Medium Bags as consolation prizes at every clubhouse event as well. Then as the football season concludes in May 2017, all 70 winners will gather for a final face-off where ONE will be crowned the Ultimate Fan and walk away with a trip for two to watch a football match LIVE.
“Moving into its 13th year of establishment, Tiger FC has proven to be a strong entity of Tiger Beer. We intend to create a connection between fans from all walks of life with unwavering passion for football who gather to celebrate the sport while having our brew, and of course, to eventually identify this season’s Ultimate Fan. So, come join us at any of our clubhouse activations to gather for the passion of the sport and to find out if you have what it takes to win the coveted title,” said Jessie Chuah, Tiger Beer marketing manager. 
To further reward its fans, Tiger FC has created a new program where fans can redeem attractive lifestyle merchandises such as watches, backpacks, speakers and many more this season. Simply download the Tiger FC application, register and scan the QR codes given to you upon purchasing Tiger Beer at selected Tiger FC clubhouses and voila, you can start collecting points and redeem your prizes as you go along.
For more information on Tiger FC and its clubhouses, visit Tiger Beer’s Facebook page www.facebook.com/tigerbeermy today.

Saturday, October 29, 2016

The Kohler. Bold. Art Exhibition Debuts In Malaysia



A global leader in the manufacture of kitchen and bath products, Kohler® is showcasing its support and passion for the arts with an exhibition called “Kohler Bold. Art. Asia” for the first time in Malaysia.The exhibition in Malaysia consists of three parts, each displaying  different aspects of art within the company.
“We have a long standing love affair with art. To continue to expand our involvement, we established Kohler. Bold. Art. Asia. We wanted to create a platform to promote the artworks of established as well as aspiring artists. Our latest edition of the program features six Southeast Asian artists whose inspirational pieces of Asian Contemporary Art will give visitors a unique perspective on how Asia’s roots in the past will drive cultural, economic and technological changes in its future.” said Mr. Adam Quek, Kohler Commercial Director and General Manager, South-East Asia
Taking center-stage is Kohler Bold. Art., a sculpture exhibition showcasing the works of six Southeast Asian artists from Thailand, Malaysia, Singapore, Philippines, Vietnam and Indonesia. Under the theme of ‘Asian Contemporary Art: Rooted in the Past, Looking into the Future’, the artists explore cultural contexts and how they see its changes such as continuing urbanization, Asia’s ever-increasing economic power on the world stage and the impact of constant innovation and technologies on societies. The results are art pieces that are as eclectic and interesting as the artists who created them.

The second part of the exhibition features Arts/Industry - a display bringing you back to the last century when Kohler
® launched this program with artists-in-residence in the USA in 1974. Since then, more than 500 local and international artists have participated in this unique initiative. And last but certainly not the least, is a selection of Kohler® Artist Editions - crafted by skilled artisans using methods that have been passed down for generations. Each design is inspired by patterns and color palettes drawn from cultures and landscapes around the world. Balancing artistry and craftsmanship with utility, Artist Editions products invite you to celebrate beauty and creativity each day.
“Throughout our history, Kohler has shown a long-standing dedication and appreciation for culture and the arts. The leaders of the company have supported this, growing and strengthening this relationship with the arts to bringing the arts and industry closer. By bringing ‘Kohler and the Arts’ to Malaysia and launching KOHLER Bold. Art. for the first time here, we hope you too will find inspiration here today in one of these beautiful pieces created by talented Asian artists,”said Mr. Benjamin Chang, Marketing Communications Manager – Kitchen & Bath South-East

The exhibition is open to the general public from 25th – 30th October 2016, at  TPC Kuala Lumpur, from 8.30am to 5.30pm (Mon-Sun). Admission is RM50 per day.

Friday, October 07, 2016

Timberland Reveals Asia's First "Workshop" Concept Store

Kuala Lumpur, 27th September 2016 - As the brand makes a global move to embrace the modern consumer landscape; showing a shift in focus towards providing lifestyle footwear and apparel to the “Outdoor Lifestyler” consumer. Timberland takes a cue from this season’s theme - “Heritage Reimagined” as it relaunched its store last Thursday in Mid Valley. The store features Asia’s first “workshop” integrated store concept which was designed to create a sensory and experiential journey of discovery, intricately crafted to inform, inspire, and engage Timberland fans.
"At the heart of our brand lies our classic yellow boot -- the inspiration for countless collections, and the muse for everything we do," explained Jim Davey, vice president of global brand marketing for Timberland. "We're putting a fresh spin on what has made us iconic and reimagining it for today, getting consumers ready whatever comes next on their Modern Trail - inside the city or out." The upgraded store now features a craft display area and a workbench where customers can gather around as they get their boots customised; customers may select preferred lace colours and even choose to have their initials sewn onto their shoes.
Additionally, another new interesting feature is the social hub where customers are encouraged to engage and interact with the store’s staff. Whom in turn, will be the ones to create the shopper’s journey around the store. Within, the social hub will also feature a social display where current and upcoming events will be communicated to the customer. The heart of the “workshop” however is “The Boot Room”, a semi-defined space that features the bulk of Timberland’s heritage - their footwear. Even showcasing a ‘shoelast’ chandelier hung directly above the ceiling, framing Timberland’s “The Icon” wall which tells the story of how the brand’s iconic yellow boot is crafted.

Launching the store in true Timberland fashion, media were taken by a ‘stomp’ flash mob performance where all the dancers were decked out in all Timberland gear. Once the store was unveiled, media were treated to a preview of Timberland’s latest collection - The Harvest Gold Collection. This collection honours its roots by reimagining its classic silhouettes with quietly expressed technology and newly refined styles. Incorporating varying shades of brown born
from the colour wheat – amber hues and glowing golds to rich caramels. This season puts emphasis on creating pieces that are durable, wearable and highly versatile for days and nights full of new adventures for our outdoor lifestylers.
Finally, to mark the occasion, Timberland collaborated with up and coming Malaysian Tattooist Dick Chua to create exclusive personalized designs on 3 iconic yellow Timberland boots which were given away as lucky draw prizes to the media. Making a special appearance at the event were also Timberland's Friends: Host and Announcer Jeremy Teo, Xandria Ooi and Qi Razali, celebrity violinist Dennis Lau, and composer extraordinaire Yuri Wong. Timberland Friends are influencers chosen based on their contributions in their respective fields.

Friday, September 30, 2016

Passport International Beerfest brings global experiences to you

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

The brewery introduced its brand new initiative, Passport International Beerfest in an extravagant event at TREC KL, today. Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.

“We aspire to bring our consumers a bigger, better and improved experience through a virtual reality globe simulator. This digital experience will give our discerning drinkers an opportunity to explore another country and its culture while enjoying our brews at the same time,” said HEINEKEN Malaysia’s head of trade marketing Tai See Wai.

“On top of that, consumers will not only be enjoying attractive promotions but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period,” added Tai.

The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier.

To spice things up, festival-goers brought home attractive prizes after participating in stage games conducted during the event. While experiencing different cultures at the virtual reality booth, consumers also took pictures and posted them on their respective social media platforms using the ‘selfie station’.

At the end of the night, guests leveraged on the exclusive promotion by GRAB, the official transport partner for Passport International Beerfest. This event marks the start of the campaign. For more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to www.facebook.com/PassportInternationalBeerfest.