Friday, October 07, 2016

Timberland Reveals Asia's First "Workshop" Concept Store

Kuala Lumpur, 27th September 2016 - As the brand makes a global move to embrace the modern consumer landscape; showing a shift in focus towards providing lifestyle footwear and apparel to the “Outdoor Lifestyler” consumer. Timberland takes a cue from this season’s theme - “Heritage Reimagined” as it relaunched its store last Thursday in Mid Valley. The store features Asia’s first “workshop” integrated store concept which was designed to create a sensory and experiential journey of discovery, intricately crafted to inform, inspire, and engage Timberland fans.
"At the heart of our brand lies our classic yellow boot -- the inspiration for countless collections, and the muse for everything we do," explained Jim Davey, vice president of global brand marketing for Timberland. "We're putting a fresh spin on what has made us iconic and reimagining it for today, getting consumers ready whatever comes next on their Modern Trail - inside the city or out." The upgraded store now features a craft display area and a workbench where customers can gather around as they get their boots customised; customers may select preferred lace colours and even choose to have their initials sewn onto their shoes.
Additionally, another new interesting feature is the social hub where customers are encouraged to engage and interact with the store’s staff. Whom in turn, will be the ones to create the shopper’s journey around the store. Within, the social hub will also feature a social display where current and upcoming events will be communicated to the customer. The heart of the “workshop” however is “The Boot Room”, a semi-defined space that features the bulk of Timberland’s heritage - their footwear. Even showcasing a ‘shoelast’ chandelier hung directly above the ceiling, framing Timberland’s “The Icon” wall which tells the story of how the brand’s iconic yellow boot is crafted.

Launching the store in true Timberland fashion, media were taken by a ‘stomp’ flash mob performance where all the dancers were decked out in all Timberland gear. Once the store was unveiled, media were treated to a preview of Timberland’s latest collection - The Harvest Gold Collection. This collection honours its roots by reimagining its classic silhouettes with quietly expressed technology and newly refined styles. Incorporating varying shades of brown born
from the colour wheat – amber hues and glowing golds to rich caramels. This season puts emphasis on creating pieces that are durable, wearable and highly versatile for days and nights full of new adventures for our outdoor lifestylers.
Finally, to mark the occasion, Timberland collaborated with up and coming Malaysian Tattooist Dick Chua to create exclusive personalized designs on 3 iconic yellow Timberland boots which were given away as lucky draw prizes to the media. Making a special appearance at the event were also Timberland's Friends: Host and Announcer Jeremy Teo, Xandria Ooi and Qi Razali, celebrity violinist Dennis Lau, and composer extraordinaire Yuri Wong. Timberland Friends are influencers chosen based on their contributions in their respective fields.

Friday, September 30, 2016

Passport International Beerfest brings global experiences to you

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

The brewery introduced its brand new initiative, Passport International Beerfest in an extravagant event at TREC KL, today. Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.

“We aspire to bring our consumers a bigger, better and improved experience through a virtual reality globe simulator. This digital experience will give our discerning drinkers an opportunity to explore another country and its culture while enjoying our brews at the same time,” said HEINEKEN Malaysia’s head of trade marketing Tai See Wai.

“On top of that, consumers will not only be enjoying attractive promotions but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period,” added Tai.

The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier.

To spice things up, festival-goers brought home attractive prizes after participating in stage games conducted during the event. While experiencing different cultures at the virtual reality booth, consumers also took pictures and posted them on their respective social media platforms using the ‘selfie station’.

At the end of the night, guests leveraged on the exclusive promotion by GRAB, the official transport partner for Passport International Beerfest. This event marks the start of the campaign. For more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to

Tuesday, August 09, 2016

Donamarie, Rozella, SOAP are Malaysia’s Top 3 Undiscovered Bands - Tiger Jams

Over 100,000 votes were tabulated following Tiger Jams’ three-week voting period to identify three of Malaysia’s finest emerging artistes that will be moving onto the last leg of Tiger Jams.

Home grown bands Donamarie, Rozella and Son of a Policemen (SOAP) garnered the most number of votes during the online polls held from 13 to 30 June and overcame seven other hopefuls to be one step closer to collaborating with a mystery international act.

Rap rock band Donamarie were ecstatic when they received confirmation that their young band of four years has made it to the final round. Having only performed on small stages thus far, the band said that this journey has been their “biggest milestone” and grateful to have been given the opportunity. “Win or lose, we would’ve been happy either way because we walked away with more than what we’ve asked for walking in,” they said when contacted.

Originating from Kota Kinabalu, Sabah, singer Rozella was glad she had the backing and support from family, friends, fellow musicians and fans to help her persevere through the trying competition. When she first got the news, Rozella said her first thoughts were “not only am I working with the most supportive and talented band, I am also surrounded by the most amazing people. It feels so great to know that people genuinely appreciate your hard work and your music. This is only the beginning and I really appreciate the opportunity.
“It’s been such an amazing journey and I am so grateful for everything. My intention when I joined Tiger Jams wasn’t about winning prizes, it was about pushing myself out of my comfort zone and proving to myself that I can do this. I strongly believe that if you desire something, you have to find the courage to pursue it,” she declared.
Also surprised by the news were Son of a Policeman (SOAP). Their song, Fire, got the attention of Tiger Jams’ curators, who voted the “indie rojak” band into the Top 10. Prior to the competition, the band had been focusing on the production of their debut album, and commented that Tiger Jams came at an opportune time.

“The news that we made it to the Top 3 was a little bit of a shocker. It was the perfect icing on the cake. It was also a wakeup call for us, considering how many other talented bands we were up against. Time for us to get off our bums and up our game! We think that’s definitely happened, or at least in the process of happening. We’re all psyched.”

Tiger Beer’s latest music and art platform created the website to house an original track from each of the 10 shortlisted bands, as well as to serve as a polling station for music lovers to cast their votes. There were also three mini gigs held at Laundry Bar (on June 16), VoizsUp (June 18) and Timbre (June 23) for the shortlisted acts to further showcase their talents in hopes of securing more votes.

Up next, the bands will each be paired with one acclaimed Asian act (either Singaporean pop band The Sam Willows, Hong Kong’s punk pop band ToNick or Malaysia’s very own Darren Ashley) and an established visual artist (Donald Abraham, Kenji Chai or Flex) to produce an original Tiger Jams track and music video. This track with be the deciding factor for the mystery international act to handpick one of the three for a collaboration. The three finalists will also receive a cash prize of RM15,000 each, and all three bands have plans to upgrade their equipment and produce an album with the money.

Tiger Beer marketing manager Jessie Chuah says: “Music speaks the mind of the bands and we’re glad to have witnessed their enthusiasm, heard their stories through their songs and observed their unwavering energy for pursuing their dream.

“We’re also pleased that Asia took notice of Tiger Jams and is supportive of the local music scene, which brought to the forefront three of the country’s finest emerging talents to have their chance at being on a bigger stage. We hope that music lovers continue to see potential in local and Asian musicians because with proper backing, they can be as good as or even better than international acts.”
In August, these three bands will be hosting a gig each prior to the big finale event. Check out their individual showcases where they will be accompanied by their music mentors and visual collaborative artists at the following times and venues:
•    Aug 6 - Son of a Policeman (SOAP) at Slate, The Row together with The Sam Willows and Donald Abraham
•    Aug 13 – Rozella at TREC, KL with Darren Ashley and Flex
•    Aug 20 – Donamarie at KL Venue, Fahrenheit 88 with ToNick and Kenji Chai

Tiger Jams sets out to be an epic jam session to celebrate the sights and sounds from Asia. It aspires to bring the freshest talents together in celebration of music and art. For more information, visit

Sunday, July 31, 2016

OYO - A Promising Branded Network of Hotels, The Story

Once upon a time, in the land of India, lived a young chap by the name of Ritesh Agarwal.
This fellow young chap once had gone far and wide and had traveled extensively starting from the age of 17. During his adventures of wanderlust, he had boarded in more than 150 different places of accommodation ranging from bed and breakfast to guest houses to hotels and many more. On his wide experience of expedition, he found out often not knowing of what to expect on his next place of stay. It is usually a surprise as there were no standardization across hotels especially when it comes to non-chain or unbranded hotels.

Many a times the trolls of unsightly linens and the ghoulish plumbing system with shoddy carpentry work alongside with the monstrous and devilish electrical systems.
And so our young protagonist decided to wield his sharp weapons and take on those shady characters with full-on combat! Away he went on the month of March 2013 with his trusty weapon of choice called OYO.
OYO had once been "Oravel Stays" but had since leveled up to a much powerful weapon rather than just a handy tool. With the weapon being wield, those pesky and unassuming monsters all die by it's hands and soon rooms booked with the OYO system can be assured of a set standard and people know what to expect those bearing the symbol of OYO.
Travelers can expect a clean and spacious rooms with hygienic washrooms, free Wi-Fi, complimentary breakfast and 24X7 customer support across every room at any hotel bearing the OYO symbol. And that's not all. It also provides the affordable prices that no other in the budget segment offers today. They also link all it's functions using technology so that the customers can have a seamless experience.
Users can do so through their website as above (at or through their apps.
After vanquishing a many foes from the land of India, they have decided to take their quest in helping other lands in fighting this similar problem. And so, Ritesh with his mighty OYO had since then taken their battle outside of India starting with Malaysia.
Currently, there are 200+ hotels and over 5000 rooms that's setup with the OYO mark of standard across cities in Malaysia, namely, Kuala Lumpur, Klang, Petaling Jaya, Rawang, Seremban, Shah Alam, Subang, Penang, Malacca, Johor Bahru, Langkawi, Ipoh, Taiping, Kuala Kangsar, Kampar, Seri Iskandar, Kota Kinabalu and Cameron Highland and as one by one those notorious shrouds of mystery gets slain by the OYO brand, the expansion to other states and soon to other countries is forthcoming and imminent.
So join in in helping out the standardization throughout boarding places by downloading their app here: Download App Page or have a look at their Facebook Page here.

As we move towards the ending of our story, I hope you will make it a happy one.
My gift to you would be this 20% Discount code that you can use whenever you book a room through the OYO app.
Enter in the discount code:
And you will be given a 20% discount on it.

So what will be the ending to this story? You decide on it. And I hope that I can see you at a happy ending to this story where we're assured of a satisfactory standardized boarding room with seamless and hassle-free bookings all across the world.

Tuesday, July 12, 2016 Appreciation Night at Nicsmann 1940s by Lewre

A fine slow step towards another event which I braved through to see what dinner at Nicsmann offer.

Since TREC is such a new location with Zouk being the main anchor tenant of the place, I cheekily headed to a recently discovered free parking due to that place still have not being fully completed whereby the main tenant at the end of what still is considered TREC is Jupiter Club. Though Jupiter Club had opened it's doors and occupies the ground floor parking area as their valet parking service area, due to those barrier gates still not operational, the parking there is free and that was clearly to my benefit during that time. But of course, Jupiter Club wasn't the place that I was going to. Oh, no. Instead, off I went headed off to Nicsmann 1940s by Lewre to eagerly anticipate on what they had cooked up for dinner on this very fine evening where becomes our main event organizer.

Nicsmann 1940s by Lewre is a part of Friendscino, a name that I'm more familiar with than the former mentioned. It's address is at: TREC Kuala Lumpur Unit E1-02, 436 Jalan Tun Razak, 50400 Kuala Lumpur, Malaysia with the opening hours as follows:
11:00 am - 2:00 am
11:00 am - 5:00 am
11:00 am - 2:00 am

But enough ramblings on the restaurant let's dive right in to what dishes has been offered to us thanks to for providing us a taste of it that night in collaboration with FoodInk.

Our menu for the evening was simple. A usual complete meal course which consisted of an appetizer, a soup, a main course and a dessert with a free flow of Mango Ice Tea to wet your parched throats.

First came the appetizer in the form of the Classic Caesar Salad with Smoked Duck Breast.
Easily identifiable which I simply adore eating smoked duck breast. Some may find it a tad too salty but usually Smoked Duck Breast tends to be that way and can have it's similarity as pork ham. But putting it on a Caesar Salad can balance off by hitting on the greens. In this instance, the greens were adequate but I wish that the cheese provided were a little more spread out rather than concentrated at a layer and an area. Of course you can just push it aside with your fork and spooned it into your mouth when you want to mix it along with what you're eating so that's not much of a problem. Croutons are always a welcome delight for me in any given salad dish.

Soup provided would be the Homemade Wild Mushroom Soup with Truffle Oil:
Just tiny 3 dabs of Truffle Oil onto a nice sedimentary mushroom soup where the taste of mushroom was excellent and every scoop tends to send off some good bits to chew on where it's tiny enough to swallow whole should you prefer so. A well made mushroom soup which I adored heartily sipping through it.

Next were the main dish where you have a choice of Grilled Chicken Chop, Fresh Salmon Trout, Grilled Rack of Lamb or Grilled Meltique Beef which I chose to go for the Lamb route.
Due to the variety they're providing and they're cooked to order along with the many guests in the event, this took some real considerable waiting time before they finally dished out to everyone at the event. However, we get the distraction in the form of some live saxophone music to appease our mood as we await for the much anticipated dish of the whole evening.

The Rack of Lamb came and the presentation was impressive. Stacked with some sauteed fresh vegetables that's nicely cooked and some mashed potatoes at the bottom, those are nice and I can tell that it's fresh. The Black Pepper sauce provided that goes along with the lamb was nice but unnecessary for the rack of lamb. If anything, I think it would go better with some mint sauce. A little on the tough side for the rack of lamb but it's still a nice dinner that I had. I managed to savor the Grilled Chicken Chop chop a bit and that one was more delicious and goes really well with the black pepper sauce.

And finally dessert. They cooked up a spectacular dessert display to end our night with glee and celebration:
A sharing 4 items dessert platter that starts off with some fireworks for the pizzazz effect.
There's a Chocolate Lava cake with Vanilla Ice Cream on top, a Bread & Butter Pudding that's soft and almost has the texture of an egg tart, A Chocolate Brownie and also the Creme Brulee. They certainly capture the attention with such a presentation and the dark and light color balance contrast is certainly an amusing sight to behold.

The night ended off rather late due to a lot of waiting in between. Well, what do you expect from such a fine dining establishment. They cooked to order your mains and they ensure everyone finishes and starts off at the same time and I thank you for the experience to taste their food.